《食品包装技术》(英文版)Chapter 20 Active packaging and colour control

Consumer satisfaction is related to fresh product quality. This quality is generally associated with visual appearance, colour being one of the most important aspects in the consumer's purchase decision. The association of certain colours with the acceptance of fruits and vegetables begins early and is maintained through life. For instance, when the red colour of fruit is enhanced, the perceived sweetness level increases. Colour is normally used to determine
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