The salespromotion media(advantages &disadvantages
mediumAdvantagesDisadvantages1RadioadsReasonablereachandeffect:canbeExpensive;consumersmaybeannoyedtargeted at different times of the day2Point-of-salesCheap;high successrateandimpactFairly limitedreachpromotion3Sponsorship ofaTargeted:widereachifbigtelevisedExpensivecant belinkedtospecificsports eventeventevents4Direct mailsTargeted; inexpensive;good reachConsumerperceptionverypoor:successratearound1%5Word-of-mouthFree:high success rate;highimpact;Reachisgradualandoftenslowrecommendationgoodconsumerperception6billboardsHighimpact;relativelycheap:goodNot easyto target a particular groupreach7ViralmarketingSimilaradvantagesto5Successratemuchlowerthan58VehicleCheap,goodreachgoodconsumerImpactquitelowandnottargetedadvertisingperception
medium Advantages Disadvantages 1 Radio ads Reasonable reach and effect; can be targeted at different times of the day Expensive; consumers may be annoyed 2 Point-of-sales promotion Cheap; high success rate and impact Fairly limited reach 3 Sponsorship of a sports event Targeted; wide reach if big televised event Expensive; can’t be linked to specific events 4 Direct mails Targeted; inexpensive; good reach Consumer perception very poor; success rate around 1% 5 Word-of-mouth recommendation Free; high success rate; high impact; good consumer perception Reach is gradual and often slow 6 billboards High impact; relatively cheap; good reach Not easy to target a particular group 7 Viral marketing Similar advantages to 5 Success rate much lower than 5 8 Vehicle advertising Cheap; good reach; good consumer perception Impact quite low and not targeted
Soap selling
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