Internal Environment 2-6 Top Management Accounting Finance Marketing Manufacturing R&D Purchasing 制卧经价蜀易大考 国际商学院市场营销学系
Top Management Top Management Manufacturing Manufacturing Finance Finance R & D R & D Accounting Accounting Purchasing Purchasing Marketing 2－6 2－6 Internal Environment
Customer Markets 2-7 International Consumer Markets Markets Company Government Business Markets Markets Reseller Markets 制卧经价蜀易大考 国际商学院市场营销学系
Company International Markets Consumer Markets Government Markets Business Markets Reseller Markets Customer Markets 2－7 2－7
Types of Publics 2-8 >Internal >General Local Citizen Action >Government Media 国际商学院市场营销学系
Types of Publics ¾ Internal ¾ General ¾ Local ¾ Citizen Action ¾ Government ¾ Media 2 － 8 2 － 8