上游充通大兽 SHANGHAI JIAO TONG Early Decisions Most Important 100 Detailed Design 50 Time
Early Decisions Most Important 50 100 Time Planning Detailed Design Actual Money Spent
上游气通大学 Common Concept SHANGHAI JIAO TONG UNIVERSITY Generation Problems 1. Impatience > Considering only 1 or 2 alternatives > Often proposed by the most assertive team members 2. Did not do your background work > Failure to consider concepts from other companies Consider both related and unrelated products 3. Poor Process Involvement of only 1 or 2 people > Results in lack of confidence and commitment by other team members
Common Concept Generation Problems 1. Impatience Considering only 1 or 2 alternatives Often proposed by the most assertive team members 2. Did not do your background work Failure to consider concepts from other companies Consider both related and unrelated products 3. Poor Process Involvement of only 1 or 2 people Results in lack of confidence and commitment by other team members
Common Concept 上游充通大学 Generation Problems SHANGHAI JIAO TONG UNIVERSITY 4. Blindness Ineffective integration of promising partial solutions 5. Personal Ownership An individual becomes fixated on only their idea 6.Design Lock Failure to consider entire categories of solutions A及 0
4. Blindness Ineffective integration of promising partial solutions 5. Personal Ownership - An individual becomes fixated on only their idea 6. Design Lock Failure to consider entire categories of solutions Common Concept Generation Problems
上游充通大粤 SHANGHAI JIAO TONG U What is a product concept? A product concept is an approximate description of The technology >Working principles Form of the product It is a concise description of how the product will satisfy the customer needs
What is a product concept? A product concept is an approximate description of The technology Working principles Form of the product It is a concise description of how the product will satisfy the customer needs
Five Step Concept Generation Method 上游充夏大率 SHANGHAI JIAO TONG UNIVERSITY 2. Existing concepts Search Externally ·Lead users ● Experts 1. Patents Literature 4. Clarify the Problem Benchmarking Integrated Decomposition Explore solutions Focus on critical sub- systematically problems → 3. Search Internally 5. Individual New concepts Reflect and Team analyze results
Five Step Concept Generation Method 1. Clarify the Problem Decomposition Focus on critical subproblems 2. Search Externally • Lead users • Experts • Patents • Literature • Benchmarking 3. Search Internally • Individual • Team 4. Explore systematically 5. Reflect and analyze results Existing concepts New concepts Integrated solutions