上游充通大 SHANGHAI JIAO TONG UNIVERSITY Chapter 3 Product Planning 1月回后
Chapter 3 Product Planning
上游充通大粤 SHANGHAI JIAO TONG UNIVERSITY Product Design and Development Chapter Table of Contents: 1.Introduction 2.Development Processes and Organizations 3.Product Planning 4.Identifying Customer Needs 5.Product Specifications 6.Concept Generation 7.Concept Selection 8.Concept Testing FIFTH EDITION 9.Product Architecture Product Design 10.Industrial Design and Development 11.Design for Environment 12.Design for Manufacturing 13.Prototyping 14.Robust Design 15.Patents and Intellectual Property 16.Product Development Economics 17.Managing Projects KARL T.ULRICH STEVEN D.EPPINGER
Product Design and Development Chapter Table of Contents: 1.Introduction 2.Development Processes and Organizations 3.Product Planning 4.Identifying Customer Needs 5.Product Specifications 6.Concept Generation 7.Concept Selection 8.Concept Testing 9.Product Architecture 10.Industrial Design 11.Design for Environment 12.Design for Manufacturing 13.Prototyping 14.Robust Design 15.Patents and Intellectual Property 16.Product Development Economics 17.Managing Projects
上浒充通大学 SHANGHAI JIAO TONG UNIVERSITY Product Development Process Concept System-Level Detail Testing and Production Planning Development Design Design Refinement Ramp-Up Four Phases of Product Development The product planning phase precedes the product development process. Before a project is formally approved Before substantial resources are applied Before the large development team is formed
Planning Product Development Process Before a project is formally approved Before substantial resources are applied Before the large development team is formed Concept Development System-Level Design Detail Design Testing and Refinement Production Ramp-Up Four Phases of Product Development The product planning phase precedes the product development process
上游充通大 SHANGHAI JIAO TONG UNIVERSITY Xerox Lakes Project Example Xerox Document Centre 265 X
Xerox Lakes Project Example Xerox Document Centre 265
上游充通大 SHANGHAI JIAO TONG UNIVERSITY The Product Plan Process Product plan Identifies: The portfolio of products to be developed The timing of their introduction to the market >Considers product development opportunities identified by ·Marketing ·Research ·Customers Current product development teams Benchmarking of competitors
The Product Plan Process Product plan Identifies: • The portfolio of products to be developed • The timing of their introduction to the market Considers product development opportunities identified by • Marketing • Research • Customers • Current product development teams • Benchmarking of competitors