上游充通大学 SHANGHAI JIAO TONG UNIVERSITY Chapter 4 ldentifying Customer Needs 1月回后
Chapter 4 Identifying Customer Needs
上游充通大粤 SHANGHAI JIAO TONG UNIVERSITY Product Design and Development Karl T.Ulrich and Steven D.Eppinger 5th edition,Irwin McGraw-Hill,2012. Chapter Table of Contents: 1.Introduction 2.Development Processes and Organizations 3.Product Planning 4.Identifying Customer Needs 5.Product Specifications 6.Concept Generation 7.Concept Selection 8.Concept Testing 9.Product Architecture FIFTH EDITION 10.Industrial Design Product Design 11.Design for Environment and Development 12.Design for Manufacturing 13.Prototyping 14.Robust Design 15.Patents and Intellectual Property 16.Product Development Economics 17.Managing Projects KARL T.ULRICH STEVEN D.EPPINGER
Product Design and Development Karl T. Ulrich and Steven D. Eppinger 5th edition, Irwin McGraw-Hill, 2012. Chapter Table of Contents: 1.Introduction 2.Development Processes and Organizations 3.Product Planning 4.Identifying Customer Needs 5.Product Specifications 6.Concept Generation 7.Concept Selection 8.Concept Testing 9.Product Architecture 10.Industrial Design 11.Design for Environment 12.Design for Manufacturing 13.Prototyping 14.Robust Design 15.Patents and Intellectual Property 16.Product Development Economics 17.Managing Projects
上游充通大￥ SHANGHAI JIAO TONG UNIVERSITY Concept Development Process Concept Planning Detall Teeting and Development Deeign Deelgn Refinement Ramp-Up 4980m Concept System Spec Critical Design Producton Review Approval ★”门 Mission Develppment Statement Identify Establish Generate Select Test Set Plan Pan Customer Target Product Product Product Final Downstream Needs Specifications Concepts Concept(s) Concept(s) Specifications Development Perform Economic Analysis Benchmark Competitive Products Build and Test Models and Prototypes
Concept Development Process
上游充通大粤 SHANGHAI JIAO TONG UNIVERSITY Satisfying needs is just as important in revolutionary products as in incremental products A
Satisfying needs is just as important in revolutionary products as in incremental products
上游充通大 SHANGHAI JIAO TONG UNIVERSITY Customer Needs Process Define the Scope Mission Statement Gather Raw Data Interviews Focus Groups >Observation Interpret Raw Data Need Statements Organize the Needs >Hierarchy Establish Importance Surveys Quantified Needs Reflect on the Process Continuous Improvement
Customer Needs Process Define the Scope Mission Statement Gather Raw Data Interviews Focus Groups Observation Interpret Raw Data Need Statements Organize the Needs Hierarchy Establish Importance Surveys Quantified Needs Reflect on the Process Continuous Improvement