试卷代号：1143 中央广播电视大学2011一2012学年度第一学期“开放本科”期末考试 商务英语（上）试题 2012年1月 注意事项 一、将你的学号、姓名及分校（工作站）名称填写在答题纸的规定栏 内。考试结束后，把试卷和答题纸放在桌上。试卷和答题纸均不得带 出考场。 二、仔细阅读题目的说明，并按题目要求答题。答案一定要写在答 题纸指定的位置上，写在试卷上的答案无效。 三、用蓝、黑圆珠笔或钢笔答题，使用铅笔答题无效。 864
试卷代号 1 1 中央广播电视大学 11 2学年度第一学期"开放本科"期末考试 商务英语(上)试题 2012 年1 注意事项 一、将你的学号、姓名及分校(工作站〉名称填写在答题纸的规定栏 内。考试结束后，把试卷和答题纸放在桌上。试卷和答题纸均不得带 出考场。 二、仔细阅读题目的说明，并按题目要求答题。答案一定要写在答 题纸指定的位置上，写在试卷上的答案无效。 三、用蓝、黑圆珠笔或钢笔答题，使用铅笔答题无效。 864
Paper 1 Listening Test(30 points) Information for candidates There are three parts to the test and you will hear each part twice. There will be a pause before each part to allow you to look through the questions and other pauses to let you think about your answers. Write your answers on the Answer Sheet. Part 1 You will hear a short talk.As you listen,mark the following statements True or False according to the information you have heard.(10 points) 1.This talk explains why many small businesses fail. 2.When people start a new business they are usually optimistic about its future. 3.Many small businesses fail in the UK and US because of working capital problems. 4.In their first two years,about half of small businesses go out of business. 5.Most of the failed companies don't have enough customers. Part 2 You will hear part of a presentation about a British company.As you listen,answer questions 6-10.(10 points) 2000,our fifteenth year,was another record year. Turnover was up over (6)%to almost f14 billion reflecting strong organic growth,the first time fourth quarter inclusion of Young Rubicam Inc.and continued rapid growth in our media investment management activities. Revenues grew over 37%to almost f3 billion for the first time.Pre-tax profits rose by over 43%to f366 million,earnings per share by over 26%to (7)p and dividends by 21%t03.75p. The only disappointment was that the share price,the real measure of your wealth,fell 865
Paper 1 Listening Test (30 points) Information for candidates • There are three parts to the test and you will hear each part twice. • There will be a pause before each part to allow you to look through the questions and other pauses to let you think about your answers. • Write your answers on the Answer Shee t. Part 1 You will hear a short talk. As you listen , mark the following statements True or False according to the information you have heard. (10 points) 1. This talk explains why many small businesses fai l. 2. When people start a new business they are usually optimistic about its future. 3. Many small businesses fail in the UK and US because of working capital problems. 4. In their first two years, about half of small businesses go out of business. 5. Most of the failed companies don't have enough customers. Part 2 You will hear part of a presentation about a British company. As you listen , answer questions 6-一10. (1 0 points) 2000 , our fifteenth year, was another record year. Turnover was up over (6) % to almost £ 14 billion reflecting strong organic growth , the first time fourth quarter inclusion of Young &. Rubicam Inc. and continued rapid growth in our media investment management activities. Revenues grew over 37 % to almost £3 billion for the first time. Pre-tax profits rose by over 43% to £366 million , earnings per share by over 26% to (7)一一_ p and dividends by 21% to 3.75 p. The only disappointment was that the share price , the real measure of your wealth , fell 865
by (8)%during 2000.However,your company's share price performance ranks (9)in terms of share price appreciation against a company group of 14 competitors since 1 January (10)_. Part 3 You are going to listen to part of a conversation.Choose the best answer according to what you learn from the conversation.(10 points) 11.Jane does not want to use a consultant agency because_ A.it is too expensive B.it is not a systematic approach C.it is not safe to ask for external help 12.Henry thinks that. A.the company needs to spend a lot of money on the research immediately B.the company shouldn't spend a lot of money on research for the moment C.the company will have to spend a lot of money on research in the future 13.Which of the following is mentioned as a way of finding out about the competition? A.Talking to loyal older customers. B.Making some enquiries via email. C.Visiting the local libraries. 14.Which of the following is true? A.Jane agrees that they should try the simpler tactics first. B.Henry agrees with Jane because she is familiar with press coverage. C.John obviously agrees with his colleagues at the end of the conversation. 15.What are the people talking about? A.Ways of raising money for a competition research. B.Ways of doing a competition research. C.Ways of contacting the outside world. 866
by (8) during 2000. However, your company' s share price performance ranks (9) 一一一一in terms of share price appreciation against a company group of 14 competitors since 1 January (1 0) Part 3 You are going to listen to part of a conversation. Choose the best answer according to what you learn from the conversation. (10 points) 11.Jane does not want to use a consultant agency because A. it is too expensive B. it is not a systematic approach C. it is not safe to ask for external help 12. Henry thinks that A. the company needs to spend a lot of money on the research immediately B. the company shouldn' t spend a lot of money on research for the moment C. the company will have to spend a lot of money on research in the future 13. Which of the following is mentioned as a way of finding out about the competition? A. Talking to loyal older customers. B. Making some enquiries via email. C. Visiting the locallibraries. 14. Which of the following is true? A. Jane agrees that they should try the simpler tactics first. B. Henry agrees with Jane because she is familiar with press coverage. C.John obviously agrees with his colleagues at the end of the conversation. 15. What are the people talking about? A. Ways of raising money for a competition research. B. Ways of doing a competition research. c. Ways of contacting the outside world. 866
Paper 2 Vocabulary and Structure(30 points) I.Match the words on the left with their definitions on the right.(8 points) 16.accessories A.an operation or series of operations energetically pursued to accomplish a purpose 17.campaign B.obtain goods or service by contract from an outside supplier 18.drawback C.items which are additional to the main product and which can be used with it 19,inventory D.a study of the market 20.outsource E.a detailed,itemized list,report,or record of things in one's possession,especially a periodic survey of all goods and materials in stock 21.market survey F.a disadvantage or inconvenience 22.manuscript G.the statement that shows an organization's assets against its liabilities at a particular time 23.the balance sheet H.a typewritten or handwritten version of a book,an article, a document,or other work,especially the author's own copy,prepared and submitted for publication in print I.Choose a word from the list for each space in the passage below.Make changes if necessary. (22 points) employment see relationship successful universal counterpart mutual benefit reach consideration venture Dear Mr.Wang, Now I understand that the way we do business is not a (24) one.If somebody wants to be(25)in business,he or she has to understand his or her (26) culture.Now I do！ 867
Paper 2 Vocabulary and Structure (30 points) I. Match the words on the left with their definitions on the right. (8 points) 16. accessories A. an operation or series of operations energetically pursued to accomplish a purpose 17. campaign B. obtain goods or service by contract from an outside supplier 18. drawback C. items which are additional to the main product and which can be used with it 19. inventory D. a study of the market 20. outsource E. a detailed , itemized list , report , or record of things in one's possession , especially a periodic survey of all goods and materials in stock 21. market survey F. a disadvantage or inconvenience 22. manuscript G. the statement that shows an organization' s assets against its liabilities at a particular time 23. the balance sheet H. a typewritten or handwritten version of a book , an article , a document , or other work , especially the author' sown copy , prepared and submitted for publication in print II . Choose a word from the list for each space in the passage below. Make changes if necessary. (22 points) employment mutual see benefit relationship reach successful consideration universal venture counterpart Dear Mr. Wang , Now I understand that the way we do business is not a (24) one. If somebody wants to be (25) culture. Now I do! in business, he or she has to understand his or her (26) 867
Even though there are certain requirements we have to(27)agreement on,our project is likely to move ahead.Our decision has been based on a (28) of the pros and cons.One important thing is that we are going to have the opportunity to learn to know each other's culture,in order to build a long-lasting (29).This will give us the opportunity to obtain(30)benefits. On our part,in spite of the sizeable expenditures for rent,completion of the buildings, feeding and housing employees,administrative fees,etc.,we feel we will obtain(31) that encourage us to persevere in the (32). On your side,you are going to have compensation in the form of rent,taxes,and the creation of (33). I can anticipate that our venture will be beneficial for both parties,and will be a conduit to build good personal relations.We look forward to (34)you in three weeks. Sincerely, George Smith,VP Overseas Operations Paper 3 Short-Answer Questions(15 points) Answer the following questions based on what you have learned from the textbook.You should use complete sentences.(15 points) 35.What is STEEP analysis? 36.What sort of information is supposed to be included in your CV? 37.What can we learn about a company from its balance sheet,profit and loss account and cash-flow forecast? 868
Even though there are certain requirements we have to (27) 一一 agreement on , our project is likely to move ahead. Our decision has been based on a (28) of the pros and cons. One important thing is that we are going to have the opportunity to learn to know each other' s culture , in order to build a long-lasting (29) This will give us the opportunity to obtain (30) benefits. On our part , in spite of the sizeable expenditures for rent , completion of the buildings, feeding and housing employees, administrative fees , etc. , we feel we will obtain (3 1) that encourage us to persevere in the (32) On your side , you are going to have compensation in the form of rent , taxes, and the creation of (33) I can anticipate that our venture will be beneficial for both parties, and will be a conduit to build good personal relations. We look forward to (34) Sincerely , George Smith , VP Overseas Operations Paper 3 Short-Answer Questions (1 5 points) you in three weeks. Answer the following questions based on what you have learned from the textbook. You should use complete sentences. (15 points) 35. What is STEEP analysis? 36. What sort of information is supposed to be included in your CV? 37. What can we learn about a company from its balance sheet , profit and loss account and cash-flow forecast? 868