1995 MARKETING FACULTY SURVEY We start off with a series of questions on what You think about various marketing courses and student skills/qualifications Q1. Given below is a list of marketing activities. In your opinion, how worthwhile would a course addressing each topic be in helping most marketers to perform their jobs? Please rate each, using the following scale Almost worthless [AWI Slightly Worthwhile Sw Somewhat worth [ow Very worthwhile (CIRCLE ONE NUMBER FOR EACH ACTIVITY ACTIVITY AW Understanding consumer behavior 111 555 Setting strategic marketing plans Manag Managing corporate marketing 2 3 555555 g customer service 3 4
THE DEPARTMENT OF MARKETING AT NMSU APPRECIATES THE TIME AND EFFORT THAT YOU SPENT IN COMPLETING THIS QUESTIONNAIRE. THANK YOU FOR YOUR COOPERATION. Please fold the questionnaire in half along the line below, and use the enclosed sticker to secure it. ,1995 MARKETING FACULTY SURVEY, We start off with a series of questions on what YOU think about various marketing courses and student skills/qualifications. Q 1. Given below is a list of marketing activities. In your opinion, how worthwhile would a course addressing each topic be in helping most marketers to perform their jobs? Please rate each, using the following scale. Worthless [W] .............................................. 1 Almost Worthless [AW] ..................................... 2 Slightly Worthwhile [SW] ............................................. 3 SOmewhat Worthwhile [OW] ............................................. 4 Very Worthwhile [VW] ..................................... 5 (CIRCLE ONE NUMBER FOR EACH ACTIVITY) ACTIVITY W AW SW OW VW Marketing research 1 2 3 4 5 Understanding consumer behavior 1 2 3 4 5 Setting strategic marketing plans 1 2 3 4 5 Designing advertisements 1 2 3 4 5 Managing advertising 1 2 3 4 5 Managing promotion 1 2 3 4 5 Managing corporate marketing efforts 1 2 3 4 5 Setting pricing strategies 1 2 3 4 5 Managing products 1 2 3 4 5 Managing customer service 1 2 3 4 5 FOLD HERE Stamp New Mexico State University Department of Marketing and General Business MARKETING FACULTY SURVEY Box 30001, Dept. 5280 Las Cruces, New Mexico 88003-8001 Tape Here
Worthless Almost worthless [AWI Slightly Worthwhile Sw Somewhat Worthwhile [ow Very Worthwhile (CIRCLE ONE NUMBER FOR EACH ACTIVITY Q1 continued.. ACTIVITY Planning developing new managing public relations Managing physical distribution 3 5 Managing market information 2 3 4 5 Doing quantitative market analysis 3 4 5 Other(speci
Worthless [W] .............................................. 1 Almost Worthless [AW] ..................................... 2 Slightly Worthwhile [SW] ............................................. 3 SOmewhat Worthwhile [OW] ............................................. 4 Very Worthwhile [VW] ..................................... 5 (CIRCLE ONE NUMBER FOR EACH ACTIVITY) Q1 continued..... ACTIVITY W AW SW OW VW Planning & developing new products 1 2 3 4 5 Personal selling 1 2 3 4 5 Managing sales promotions 1 2 3 4 5 Managing public relations 1 2 3 4 5 Managing sales personnel 1 2 3 4 5 Managing physical distribution (logistics) 1 2 3 4 5 Purchasing 1 2 3 4 5 Retailing 1 2 3 4 5 Wholesaling 1 2 3 4 5 Managing industrial products 1 2 3 4 5 Managing international marketing 1 2 3 4 5 Managing market information gathering 1 2 3 4 5 Doing quantitative market analysis (e.g., mathematical modeling) 1 2 3 4 5 Making ethical decisions 1 2 3 4 5 Running small businesses 1 2 3 4 5 Managing non-profit organizations 1 2 3 4 5 Other (specify) 1 2 3 4 5
Q 2. Given below is a list of general skills and qualifications for success. In your opinion, how important is each skill/qualification in helping most marketers to perform their jobs? Please rate each, using the following scale Not at All Important Not So Important Neither Important nor Not Important Somewhat Important [s] Very Important Extremely Important (CIRCLE ONE NUMBER FOR EACH SKILL) Written communication skills Foreign language skills Negotiation skills Networking skills Critical thinking skills 222222222222 3 Planning skills Organizing skills 222 Time management skills
Q 2. Given below is a list of general skills and qualifications for success. In your opinion, how important is each skill/qualification in helping most marketers to perform their jobs? Please rate each, using the following scale. Not at All Important [NAI] .............................................. 1 Not So Important [NSI] ..................................... 2 Neither Important nor Not Important [NIN] ..................................... 3 Somewhat Important [SI] .............................................. 4 Important [I] ................................................ 5 Very Important [VI] .............................................. 6 Extremely Important [EI] ............................................... 7 (CIRCLE ONE NUMBER FOR EACH SKILL) SKILLS/QUALIFICATIONS NAI NSI NIN SI I VI EI Oral communication skills 1 2 3 4 5 6 7 Written communication skills 1 2 3 4 5 6 7 Nonverbal communication skills 1 2 3 4 5 6 7 Foreign language skills 1 2 3 4 5 6 7 Small group skills 1 2 3 4 5 6 7 Negotiation skills 1 2 3 4 5 6 7 Networking skills 1 2 3 4 5 6 7 Etiquette skills 1 2 3 4 5 6 7 Problem solving skills 1 2 3 4 5 6 7 Critical thinking skills 1 2 3 4 5 6 7 Qualitative thinking skills 1 2 3 4 5 6 7 Decision making skills 1 2 3 4 5 6 7 Leadership skills 1 2 3 4 5 6 7 Planning skills 1 2 3 4 5 6 7 Organizing skills 1 2 3 4 5 6 7 Time management skills 1 2 3 4 5 6 7 Analytical skills 1 2 3 4 5 6 7
Not at山 mportant Not So Important Neither Important nor Not Important Important [ Very Important 234567 (CIRCLE ONE NUMBER FOR EACH SKILL) Q2 continued NAI SKILLS/QUALIFICATIONS Manufacturing/production skills Cross-functional competence 2222222222222222 55555 66666 7 ability to articulate goals ability to work well with others Acceptable Creative
Not at All Important [NAI] .............................................. 1 Not So Important [NSI] ..................................... 2 Neither Important nor Not Important [NIN] ..................................... 3 Somewhat Important [SI] .............................................. 4 Important [I] ................................................ 5 Very Important [VI] .............................................. 6 Extremely Important [EI] ............................................... 7 (CIRCLE ONE NUMBER FOR EACH SKILL) Q2 continued..... SKILLS/QUALIFICATIONS NAI NSI NIN SI I VI EI Information gathering skills 1 2 3 4 5 6 7 Quantitative skills 1 2 3 4 5 6 7 Computer skills 1 2 3 4 5 6 7 Marketing skills 1 2 3 4 5 6 7 Manufacturing/production skills 1 2 3 4 5 6 7 Cross-functional competence 1 2 3 4 5 6 7 Cross-cultural competence 1 2 3 4 5 6 7 Ability to articulate goals 1 2 3 4 5 6 7 Ability to work well with others 1 2 3 4 5 6 7 Acceptable appearance 1 2 3 4 5 6 7 Ambitious 1 2 3 4 5 6 7 Assertive 1 2 3 4 5 6 7 Creative 1 2 3 4 5 6 7 Entrepreneurially oriented 1 2 3 4 5 6 7 Enthusiastic/motivated 1 2 3 4 5 6 7 Has realistic expectations 1 2 3 4 5 6 7 Has related work experience 1 2 3 4 5 6 7 Internationally oriented 1 2 3 4 5 6 7 Intuitive 1 2 3 4 5 6 7
Not at山 mportant Not So Important Neither Important nor Not Important Important [ Very Important 234567 (CIRCLE ONE NUMBER FOR EACH SKILL) Q2 continued SKILLS/QUALIFICATIONS Highly ethical 222 Member of professional grou 33333 444 555 Poised 666666 Recognizes own limitations Strong personal initiative Strong work ethic 2222222222222 Tolerant of ambigui 3333 4444444 555
Not at All Important [NAI] .............................................. 1 Not So Important [NSI] ..................................... 2 Neither Important nor Not Important [NIN] ..................................... 3 Somewhat Important [SI] .............................................. 4 Important [I] ................................................ 5 Very Important [VI] .............................................. 6 Extremely Important [EI] ............................................... 7 (CIRCLE ONE NUMBER FOR EACH SKILL) Q2 continued..... SKILLS/QUALIFICATIONS NAI NSI NIN SI I VI EI Highly ethical 1 2 3 4 5 6 7 Listens well 1 2 3 4 5 6 7 Loyal 1 2 3 4 5 6 7 Mature 1 2 3 4 5 6 7 Member of professional group 1 2 3 4 5 6 7 Outgoing 1 2 3 4 5 6 7 Patient 1 2 3 4 5 6 7 Poised 1 2 3 4 5 6 7 Punctual 1 2 3 4 5 6 7 Recognizes own limitations 1 2 3 4 5 6 7 Self confident 1 2 3 4 5 6 7 Self disciplined 1 2 3 4 5 6 7 Strong personal initiative 1 2 3 4 5 6 7 Strong work ethic 1 2 3 4 5 6 7 Tolerant of ambiguity 1 2 3 4 5 6 7 Willing to relocate 1 2 3 4 5 6 7 Willing to take risks 1 2 3 4 5 6 7