mM‘M Presented y Marketing 310 Research愿epn ApP3032002
Laura cook 251 North Roadrunner Las Cruces, New Mexico 88001 April 27, 2002 Dear Mr Cook. Enclosed is the market research report for ofessional Tae Kwon Do Studio upon your request. Among other reasons, your operation as a Martial art School serves as an attempt to help Americans live healthier lives through increased knowledge and exercise. And therefore, it was to your request to research the Las Cruces area to provide nformation and data that will ultimately aid you in the determination of whether or not it would be efficient to open a Martial Art School in the area Please keep in mind that the results of the survey should only be used to assist your decision-making, and by no means guarantees the success or failure of your business if you should decide to open a Martial Art School in Las Cruces I would like to thank you for the opportunity to assist you and Professional Tae K won Do Studio as a source of administering primary research. If you have any questions or concerns, please feel free to contact me at any time. Best of luck to you and your company Sincerely
Table of Contents Executive Summary The Survey Research Objectives Research Results Limitations and Problems Appendices ppendix A: Research Proposal Appendix B: Research Questionnaire Appendix C: Frequency Tables Appendix D: Cross Tabulation and Chi Square Tests Appendix E: Frequency Statistics(Mean, Median, and Mode) References
Executive Summary The prevalence of escalating overweight and obese statistics among Americans today is extremely frightening. There are 9.1 million and 39. 8 million American that ar overweight and obese respectively. Doesnt just the thought of it make you want to get up and go for a walk? Yet, what is even more disturbing is the ever-increasing amount of obesity in children; currently there are 5.3 million children who are considered to be obese in the United States Obviously, a vast promotion of activity in the country is considered necessary Therefore, the purpose of this research is to assess whether or not it would be economical to establish a PTS Martial Art School in the Las Cruces area. so as to contribute to the national effort of reducing obesity among Americans through physical activity that provides not only exercise but also the discipline to lead a healthier lifestyle Data was collected through a questionnaire distributed to 150 citizens of Las Cruces, with the majority on the New Mexico State University campus. The surveys were analyzed hrough statistical software where frequencies, cross tabulations, and summarizations were generated Overall, it can be said that the sample includes exercising as a part of their lives, as they participate in a wide variety of activities, Martial Arts as one of them. Also concluded the respondents engage in similar lifestyles that include a high intake of heavily sugared inks such as soda and Kool-Aid frequently eat at fast food facilities S, and spend an excessive amount time watching Television or playing video games. Ironically, the majority of the respondents would like to exercise more and are dissatisfied with their current physical fitness. Still, the respondents like to have fun while they exercise, and are eager to endeavor in new activities, as the greater part of the sample share an interest ying Marital Ar
Therefore, based on the results, it is the recommendation of the my research, that TS institutes a Martial Art School in Las Cruces, as high levels of interest in training and exercising are revealed. However, it is necessary and advised that further research be conducted