Q 3. Given below is a list of computer skills. In your opinion, how important is each skill in helping most marketers to perform their jobs? Please rate each, using the following scale Not at All Important NA].1 Important Yery Important Neither Important nor Not Important S/. [ NIN3 Extremely Important Somewhat Important (CIRCLE ONE NUMBER FOR EACH SKILL) COMPUTER SKILLS NAI NSI NIN SI Use Word Processor v66 Use Apple Operating System 日777 Use windows o Use dos(Operat Search Internet. w.ef Use Computer Generated Graphics 1234567 Communicate On-Line with Other Computer Users(e.g e-mail 333 Retrieve Files from and send Files to remote Computers ntegrated Use of Word Processor, Database Make Database Use Computer Generated"What If Scenarios 12|。·7 ccP 口H 777
Q 3. Given below is a list of computer skills. In your opinion, how important is each skill in helping most marketers to perform their jobs? Please rate each, using the following scale. Not at All Important [NAI] ........ 1 Important [I] ........ 5 Not So Important [NSI] 2 Very Important [VI] ....... 6 Neither Important nor Not Important [NIN] 3 Extremely Important [EI] ....... 7 Somewhat Important [SI] ......... 4 (CIRCLE ONE NUMBER FOR EACH SKILL) COMPUTER SKILLS NAI NSI NIN SI I VI EI Use Word Processor 1 2 3 4 5 6 7 Use Apple Operating System 1 2 3 4 5 6 7 Use Windows Operating System 1 2 3 4 5 6 7 Use DOS (Operating system) 1 2 3 4 5 6 7 Use Mainframe/Mini Computer 1 2 3 4 5 6 7 Search Internet, WWW, etc. 1 2 3 4 5 6 7 Use Computer Generated Graphics 1 2 3 4 5 6 7 Use Computer Spreadsheets 1 2 3 4 5 6 7 Communicate On-Line with Other Computer Users (e.g., e-mail) 1 2 3 4 5 6 7 Retrieve Files from and Send Files to Remote Computers 1 2 3 4 5 6 7 Integrated Use of Word Processor, Database, Spreadsheet, and Graphics, Software 1 2 3 4 5 6 7 Make Database Queries 1 2 3 4 5 6 7 Use Computer Generated “What If” Scenarios (i.e., forecasting) 1 2 3 4 5 6 7 Computer-Assisted Decision Making 1 2 3 4 5 6 7 Computer-Assisted Statistical Analysis 1 2 3 4 5 6 7 Programming 1 2 3 4 5 6 7
Next we would like to ask you several questions about various aspects of your institution publishing activities, and possible concerns that you might have Q 4. What is your University's Zip Code? J(NSERT ZIP CODE) Q 5. What is the current enrollment in your College of Business? J(INSERT NUMBER Q 6. Is your College of Business AACSB accredited? If so, at what level is it accredited? J Undergraduate J No(If"No, skip to Q 7.) J Masters (CHECK BOX (CHECK BOX [Ph D Q7. Given below is a list of several university constituencies. Within the last ten years, how many times did your institution formally assess(e.g. mail/phone survey) the following constituencies (CHECK ONE BOX FOR EACH CONSTITUENCY NUMBER 0123-56-1010+Don't CONSTITUENCIES Current Marketing Students (Excluding Grade-Related Other Current Students(Excluding Grade-Related Assessments) ndustry
Next we would like to ask you several questions about various aspects of your institution, publishing activities, and possible concerns that you might have. Q 4. What is your University's Zip Code? [ ] (INSERT ZIP CODE) Q 5. What is the current enrollment in your College of Business? [ ] (INSERT NUMBER) Q 6. Is your College of Business AACSB accredited? If so, at what level is it accredited? [ ] Yes [ ] Undergraduate [ ] No (If “No,” skip to Q 7.) [ ] Masters (CHECK BOX) (CHECK BOX) [ ] Ph.D. Q 7. Given below is a list of several university constituencies. Within the last ten years, how many times did your institution formally assess (e.g. mail/phone survey) the following constituencies? (CHECK ONE BOX FOR EACH CONSTITUENCY) NUMBER CONSTITUENCIES 0 1 2 3-5 6-10 10+ Don’t Know Current Marketing Students (Excluding Grade-Related Assessments) Other Current Students (Excluding Grade-Related Assessments) Marketing Alumni Local Community Industry Government