Listening skillsInformationTypical TV Commercial StylesTypeof CommercialLanguage UsedAn expert or a userThis is... (product's name)reportsProduct'sdescriptionAppreciativecommentsProblem+product=Pastand present tenses (before and after)problemsolvedCause-effectNegative/positivestatementsOppositesThe wrong choicevstheright choiceCauseand effectComparisonsAdjectives (comparative and superlativeforms)
Listening skills Information Typical TV Commercial Styles Type of Commercial Language Used An expert or a user reports This is. (product’s name) Product’s description Appreciative comments Problem + product= problem solved Past and present tenses (before and after) Cause-effect Negative/positive statements The wrong choice vs. the right choice Opposites Cause and effect Comparisons Adjectives (comparative and superlative forms)
Listening skillsSlogansProducts/CompaniesKey1. Good to the last drop.Maxwell coffee2. Make yourself heard.Ericsson mobilephone3. Obey your thirst.Sprite soda drink4. We lead. Others copy.Ricohphotocopier5.No business too small, noIBM companyproblem too big.6. Drivers wanted.Volkswagen car7.Don't leave home without it.American Expresscreditcard8. She works while you rest.A washing machine
Listening skills Key Slogans Products / Companies 1. Good to the last drop. 2. 3. 4. 5. 6. 7. 8. Maxwell coffee Make yourself heard. Ericsson mobile phone Obey your thirst. Sprite soda drink We lead. Others copy. Ricoh photocopier No business too small, no problem too big. IBM company Drivers wanted. Volkswagen car Don’t leave home without it. American Express credit card She works while you rest. A washing machine
Come up with a catchysnappy tagline易记，活泼标记Rhyme-"Do you Yohoo?"Humor -"Dirty mouth? Clean it with Orbit chewing gum!"A play on words-"Every kiss begins with Kay"Creative imagery-"Let your fingers do the walkingMetaphor -"Red Bull gives you wingsAlliteration-"Intel Inside"A personal pledge -Motel 6:"We leave the light on for you"Dry understatement- "Probably the best beer in town"wikiHow to Croate anAdvenSn
易记，活泼标记
Make it memorable (few examples)Like sleeping on a cloud (Sealy)When you care enough to send the very best (Hallmark)Have it your way (Burger King)Betcha can't eat just one (Lays)I'd rather die of thirst than drink from the cup ofmediocrity."(Stella Artois)The happiest place on earth (Disney World)Melts in your mouth,not in your hands (M&M)wikiHowtoCreatean
Use a persuasivetechniquewilcrHowtoCreateanAdvertis