上游充通大 SHANGHAI JIAO TONG UNIVERSITY Choosing Customers The Screw Driver Case Customer selection matrix for the cordless screwdriver project Lead Users Retailer or Service Users Sales Outlet Centers Homeowner (occasional use) 0 5 2 Handy person 3 10 3 (frequent use) Professional 3 2 2 (heavy-duty use
Choosing Customers The Screw Driver Case Customer selection matrix for the cordless screwdriver project
上游充通大￥ SHANGHAI JIAO TONG UNIVERSITY The Art of Eliciting Customer Needs Data ©Go with the flow Use visual props Suppress preconceived hypotheses about the product technology Have the customer demonstrate the product and/or typical tasks related to the product Be alert for surprises and the expression of latent needs Watch for nonverbal information
The Art of Eliciting Customer Needs Data Go with the flow Use visual props Suppress preconceived hypotheses about the product technology Have the customer demonstrate the product and/or typical tasks related to the product Be alert for surprises and the expression of latent needs Watch for nonverbal information
上游充通大￥ SHANGHAI JIAO TONG UNIVERSITY Documenting Interactions with Customers Audio recording Notes Video recording ©Still photography A
Documenting Interactions with Customers Audio recording Notes Video recording Still photography