一、为什么要进行绩效考核 1、传统绩效考核的目的 通过考核确认工作执行人员的绩效达成水平,决定奖惩、奖金分配、提薪、调职、晋升等人力资源管理决策。 通过考核及对考核结果的合理运用(奖惩和待遇调整),激励员工努力工作。 但是:在理论与实践上都存在一些问题

一、企业文化及其构建 一、当代中国的企业伦理精神 三、企业管理中的伦理关系调节 四、企业经济活动中的伦理道德题

Objectives Developing Managing an Advertising Program Deciding on Media Measuring Effectiveness Sales Promotion Public relations

Objectives The communications Process A Developing Effective Communications a Deciding on the Marketing Communications Mix a Managing and Coordinating Integrated Marketing Communications

Objectives a Retailing n Wholesaling a Market logistics

Objectives Work Performed by marketing channels Channel-Design Decisions Channel-Management Decisions Channel Dynamics

Types of Costs Fixed Costs Variable costs (Overhead) Costs that don°t Costs that do vary vary with sales or directly with the production levels level of production

Service Definitions Classifications How Services Differ goods Improving service Differentiation, Quality, Productivity Improving Customer Support Services

Product Characteristics Building Managing the Product Mix& Product Lines Brand decisions Packaging& Labeling

Factors to Consider Before Going global Selecting Foreign Markets Foreign Market Entry Product Adaption for Global Marketing Management Organization of global Activities C2000 Prentice Hall