营销组合理论的发展 4C……顾客、成本、便利和沟通 顾客（Consumer）是指顾客的需求及其需求的变化。 成本（Cost）是消费者获得满足的成本，而不仅仅是厂商的生产成本，也就是说充分 考虑到顾客消费此项产品或服务所愿意花费的成本

请各位思考： 您在您的企业管理 实践中，让您感到最困 惑最头痛的企业管理问 题是什么？为什么？

目标的意义 成功就等于目标，其他的一切都是这句话的注解

Chapter Organization Introduction The Concept of Comparative Advantage A One-Factor Economy Trade in a One-Factor World Comparative Advantage with Many Goods Adding Transport Costs and Nontraded Goods Summary

Introduction What is International Economics About? International Economics: Trade and Money

Introduction The Specific Factors Model International Trade in the Specific Factors Model Income Distribution and the Gains from Trade The Political Economy of Trade: A Preliminary View Summary

Chapter Organization Introduction Sophisticated Arguments for Activist Trade Policy Globalization and Low-Wage Labor Summary

Chapter Organization Introduction Import-Substituting Industrialization Problems of the Dual Economy Export-Oriented Industrialization: The East Asian Miracle Summary

Chapter Organization Introduction The Case for Free Trade National Welfare Arguments against Free Trade Income Distribution and Trade Policy International Negotiations and Trade Policy Summary Appendix: Proving that the Optimum Tariff is Positive

Chapter Organization Introduction Basic Tariff Analysis Costs and Benefits of a Tariff Other Instruments of Trade Policy The Effects of Trade Policy: Summary Summary