四川建筑职业技术学院 授课教案 Unit 1 Public relations Teaching Objective 1. Topic A.文出提要 PR aims at winning public confidence and goodwill, giving a business or other ganization information, telling the pubic about a companys activities, plans or ideas and being on good terms with the public. It requires thoughtfulness about others beliefs interests and feelings. The ways to set up a public image include making speeches, distributing pamphlets and booklets, producing films, undertaking public service projects and hiring independent Pr firms B.角解 1. action n 1.行动,做法 A man of action is not content to talk 讲求行动的人不以空谈为满足 2.行为,所做之事 .We shall judge you by your actions, not by your promises 我们将凭你的行为,而不以你的诺言来评判你 3/明週 bring an action against sb.对某人提起诉讼 Since the debtor didn t mean to pay back all the debts, we had to bring an action 四既然务人无意偿还所有的债多,我们不得不对其提起诉讼 船菠巧同源派生词: actionable ad可控诉的 短 /take action采取行动,开始行动 2. affect v 1.影响 The changes in taxation will affect us greatly 税法的变更将深深影响我们。 2.感动,感染 Everyone was much affected by the sad news that the word trade center was smashed 世贸中心被毁的凄惨消息令大家十分难过。 3.假装,装作 Shes always trying to affect an american accent 朱瑞娜基础科学系英语教研室 第1页
四 川 建 筑 职 业 技 术 学 院 授 课 教 案 朱瑞娜 基础科学系英语教研室 第 1 页 2005 年 Book II Unit 1 Public Relations ⚫ Teaching Objective ⚫ 1. Topic Text A A.课文内容提要 PR aims at winning public confidence and goodwill, giving a business or other organization information, telling the pubic about a company’s activities, plans or ideas and being on good terms with the public. It requires thoughtfulness about other’s beliefs, interests and feelings. The ways to set up a public image include making speeches, distributing pamphlets and booklets, producing films, undertaking public service projects and hiring independent PR firms. B.词汇详解 1. action n. 1.行动，做法 •A man of action is not content to talk. 讲求行动的人不以空谈为满足。 2.行为，所做之事 •We shall judge you by your actions, not by your promises. 我们将凭你的行为，而不以你的诺言来评判你。 3.[常用短语] bring an action against sb.对某人提起诉讼 •Since the debtor didn’t mean to pay back all the debts, we had to bring an action against him. 既然债务人无意偿还所有的债务，我们不得不对其提起诉讼。 [记忆技巧]同源派生词：actionable adj.可控诉的 [常用短语] take action 采取行动，开始行动 2.affect v. 1.影响 •The changes in taxation will affect us greatly. 税法的变更将深深影响我们。 2.感动，感染 •Everyone was much affected by the sad news that the word trade center was smashed. 世贸中心被毁的凄惨消息令大家十分难过。 3.假装，装作 •She’s always trying to affect an American accent
四川建筑职业技术学院 授课教案 她老是装出一幅美国腔调。 船披巧同源派生词: affecting感人的,动人的; affectingly adv动人地,哀惋地 affectation n造作的行为; affected ad造作的,虚伪的; affection by受的影响 3. character n 1特点,特征 The character of the desert areas of North Africa is really intriguing 北非沙漠地区的特征真迷人 2.性格,个性 Generally speaking, a man seldom appreciates a woman of strong character 般来说极少男人欣赏个性很强的女人。 3.角色,人物 There are plenty of characters in the novels of Charles Dickens 在查尔斯·狄更斯的小说中有许多人物。 /船加巧同源派生词: characteristic a特别的,性格中特有的 n特性,特色: socialism with Chinese character istics; characteristically ad.有特色地 characterless adj无特色的,不出众的; characterize 1.显示……之特征 survive v 1幸存,经历后仍然活着 Luckily, Frederick survived the earthquake 幸运的是,弗雷德里克在此次地震里幸免于难。 2生命较久 . The old lady survived all her children 那位老妇人的子女都先她而去 /船巧 urvival n生存,继续、生存或存在,遺风,残存物; survivor n生存者 5. thoughtful ad j 1思索的 She is sitting at her desk with thoughtful looks 她带着一幅思索的表情坐在桌旁 2体贴的,考虑到旁人需要的 It's very thoughtful of you to pick me up at weekends 周末来接我,你考虑真周到。 /绍加菠巧 think v.想,思考; thought n思潮,思考; thoughtfully adv.考虑周到地 thoughtfulness n关心,考虑周全; thoughtless adj欠考虑的,粗心的,自私的; thoughtlessly adv.粗心地,自私地; thoughtlessness n.粗心,欠考虑自私 /常用M而 be thoughtful of sb.某人考虑周到的 6. reveal y 1.显示,显出 His worn jacket revealed his elbows 他的破夹克衫使他露出了肘部。 2.泄露,透露 朱瑞娜基础科学系英语教研室 第2页
四 川 建 筑 职 业 技 术 学 院 授 课 教 案 朱瑞娜 基础科学系英语教研室 第 2 页 2005 年 她老是装出一幅美国腔调。 [记忆技巧] 同源派生词：affecting感人的，动人的；affectingly adv.动人地，哀惋地； affectation n.造作的行为；affected adj.造作的，虚伪的；affection by受……的影响 3. character n. 1.特点，特征 • The character of the desert areas of North Africa is really intriguing 北非沙漠地区的特征真迷人。 2.性格，个性 •Generally speaking, a man seldom appreciates a woman of strong character. 一般来说极少男人欣赏个性很强的女人。 3.角色，人物 •There are plenty of characters in the novels of Charles Dickens. 在查尔斯•狄更斯的小说中有许多人物。 [记忆技巧]同源派生词：characteristic adj.特别的，性格中特有的； n.特性，特色；socialism with Chinese characteristics; characteristically adv.有特色地； characterless adj.无特色的，不出众的；characterize v.显示……之特征 4.survive v. 1.幸存，经历……后仍然活着 •Luckily, Frederick survived the earthquake. 幸运的是，弗雷德里克在此次地震里幸免于难。 2.生命较……长久 •The old lady survived all her children. 那位老妇人的子女都先她而去。 [记忆技巧]survival n.生存，继续、生存或存在，遺风，残存物；survivor n.生存者， 生还者 5. thoughtful adj. 1.思索的 •She is sitting at her desk with thoughtful looks. 她带着一幅思索的表情坐在桌旁。 2.体贴的，考虑到旁人需要的 •It’s very thoughtful of you to pick me up at weekends. 周末来接我，你考虑真周到。 [记忆技巧]think v.想，思考；thought n.思潮，思考；thoughtfully adv.考虑周到地； thoughtfulness n.关心，考虑周全；thoughtless adj. 欠考虑的，粗心的，自私的； thoughtlessly adv.粗心地，自私地；thoughtlessness n.粗心，欠考虑自私 [常用短语] be thoughtful of sb.某人考虑周到的 6.reveal v. 1.显示，显出 •His worn jacket revealed his elbows. 他的破夹克衫使他露出了肘部。 2.泄露，透露
四川建筑职业技术学院 授课教案 Mr Lee was accused of revealing the nuclear secret of the United States 李先生被指控泄露了美国的核秘密 /船加巧同源派生词: revelation I显示,泄露反义词: conceal /常用 reveal to泄露 7. undertake v 担任 Gladstone undertook the premiership when was 82 格兰德斯通在他82岁时担任首相职务。 2着手,开始(某项工作) They will undertake that job as soon as they receive the notice 他们接到通知就开始做那项工作。 3.许诺,担保 I can't undertake that you will make a profit 我不能保证你会赢利。 /和化雄巧同源派生词: undertaking n事业,企业,承诺; undertaker n承担者,企 业家,殡仪员 常用 undertake go do sth答应做 C.如用法 1. at once 1立刻,马上 似短语有: right away The couple are setting off at once 这对夫妇马上就要出发。 2同时 似短语有: at the same time . No one can do two jobs at ond 没有哪个人能同时干两项活 2. be on good( friendly)/bad(il) terms(with)与…相处好 didn' t know you and she were on good (friendly terms( with each other)我不知道你 和她相处得很好。 3. takeinto account考虑,对…加以关注 似语有:take. into consideration . Running such a steel works, we have to take pollution into account. 创办这样一个炼钢厂,我们不得不考虑到污染问题 The recession of stock market should take account of the suicide hijacks in the U.S.A 股市跌落应考虑到美国的自杀性劫机事件 The chairman of the board said he would take the wishes of all the directors into 长说他会考虑所有董事的愿望。 4. inform" about/of告诉,通知 朱瑞娜基础科学系英语教研室 第3页
四 川 建 筑 职 业 技 术 学 院 授 课 教 案 朱瑞娜 基础科学系英语教研室 第 3 页 2005 年 •Mr. Lee was accused of revealing the nuclear secret of the United States. 李先生被指控泄露了美国的核秘密。 [记忆技巧]同源派生词：revelation n.显示，泄露 反义词：conceal [常用短语] reveal to 泄露 • 7.undertake v. 1.担任 •Gladstone undertook the premiership when was 82. 格兰德斯通在他82岁时担任首相职务。 2.着手，开始（某项工作） •They will undertake that job as soon as they receive the notice. 他们接到通知就开始做那项工作。 3.许诺，担保 •I can’t undertake that you will make a profit. 我不能保证你会赢利。 [记忆技巧]同源派生词：undertaking n.事业，企业，承诺；undertaker n.承担者，企 业家，殡仪员 [常用短语] undertake go do sth.答应做…… C.词组用法 1. at once 1.立刻，马上 类似短语有：right away. •The couple are setting off at once. 这对夫妇马上就要出发。 2.同时 类似短语有：at the same time. •No one can do two jobs at once. 没有哪个人能同时干两项活。 2.be on good(friendly)/bad(ill)terms(with…) 与……相处好 •I didn’t know you and she were on good(friendly)terms(with each other).我不知道你 和她相处得很好。 •Israelis are on bad terms with Palestinians. 以色列人和巴勒斯坦人相处不融洽。 3.take…into account 考虑，对…加以关注 类似短语有：take…into consideration. •Running such a steel works, we have to take pollution into account. 创办这样一个炼钢厂，我们不得不考虑到污染问题。 •The recession of stock market should take account of the suicide hijacks in the U.S.A. 股市跌落应考虑到美国的自杀性劫机事件。 •The chairman of the board said he would take the wishes of all the directors into consideration. 董事长说他会考虑所有董事的愿望。 4.inform…about/of 告诉，通知
四川建筑职业技术学院 授课教案 类似的短语有: inform against/on告发(某人)。 . Keep me in ed about/of fresh development 随时告诉我 期的发 发展。 Finally, the witness was encouraged to inform on the murder 最后,这位目击者鼓足勇气告发了那个凶手。 5. care about(对….)关心 类似的短语有: care for想要;喜爱,爱好 He never cares about what others say他从不关心别人怎么说 Would you care for a drink?你要喝点吗? Do you care for Rock-n-ro你尔喜欢摇滚乐吗? 6. be made of 组成/构成 类似的短语还有: be composed of, consist of The world is made up seven continents and four oceans 世界是由七大洲和四大洋组成 Water is composed of hydrogen and oxygen.水由氢氧化合而成 The committee consists of ten members该委员会由10名成员组成。 7. free sb./sth.from/of免除,解除 The waiter opened the windows to free the room of flies 这个服务生打开窗户把苍蝇从房间赶出去 Some Islamic countries allow the U. S forces to use their military facilities in order to from deb 一些伊斯兰国家为免除外债,允许美军使用他们的军事设施。 D.般语即析 1. Club(n), chamber (n), circle(n), institution (n )Union(.) club意为“俱乐部”,指个人纳费供作体育运动或社交娱乐之用,其会所备有餐食 及宿舍,有时活动就在其中举行。 chamber意为“会、所”,为贸易目的组织的团体。 Institution指一个大的社团或组织,建立的目的就是为他人做事,如慈善机构、 社会福利机构。 circle指由同一爱好、兴趣相近的人组成的非正式圈子。 union意为联全,合并”,指为了特殊的目的,人们结合在一起 . Nowadays, football clubs are not a blue moon in China 如今,足球俱乐部在中国不是件稀罕的事了。 . The aging is in great need of institutional care 老人急需慈善机构的关心 The chamber of commerce helps merchants a lot 商会帮了商人们的大忙 . There are several up-start in theatrical circle 在戏剧又有几个新人出现 · The soviet union is dead.苏联已不复存在了 2. affect和 effect 朱瑞娜基础科学系英语教研室 第4页
四 川 建 筑 职 业 技 术 学 院 授 课 教 案 朱瑞娜 基础科学系英语教研室 第 4 页 2005 年 类似的短语有：inform against/on 告发（某人）。 •Keep me informed about/of fresh development. 随时告诉我新的发展。 •Finally, the witness was encouraged to inform on the murder. 最后，这位目击者鼓足勇气告发了那个凶手。 5.care about (对…..）关心 类似的短语有：care for 想要；喜爱，爱好 •He never cares about what others say.他从不关心别人怎么说。 •Would you care for a drink? 你要喝点吗？ •Do you care for Rock-’n-roll.你喜欢摇滚乐吗？ 6.be made of 由……组成/构成 类似的短语还有：be composed of; consist of. •The world is made up seven continents and four oceans. 世界是由七大洲和四大洋组成。 •Water is composed of hydrogen and oxygen.水由氢氧化合而成。 •The committee consists of ten members.该委员会由10名成员组成。 7. free sb./sth.from/of 免除，解除 •The waiter opened the windows to free the room of flies. 这个服务生打开窗户把苍蝇从房间赶出去。 •Some Islamic countries allow the U.S.forces to use their military facilities in order to free themselves from debts. 一些伊斯兰国家为免除外债，允许美军使用他们的军事设施。 D.疑难词语辨析 1. Club (n.), chamber (n.), circle (n.), institution (n.)和union(n.) club意为“俱乐部”，指个人纳费供作体育运动或社交娱乐之用，其会所备有餐食 及宿舍，有时活动就在其中举行。 chamber意为“会、所”，为贸易目的组织的团体。 institution指一个大的社团或组织，建立的目的就是为他人做事，如慈善机构、 社会福利机构。 circle指由同一爱好、兴趣相近的人组成的非正式圈子。 union意为“联全，合并”，指为了特殊的目的，人们结合在一起。 •Nowadays,football clubs are not a blue moon in China. 如今，足球俱乐部在中国不是件稀罕的事了。 •The aging is in great need of institutional care. 老人急需慈善机构的关心。 •The chamber of commerce helps merchants a lot. 商会帮了商人们的大忙。 •There are several up-start in theatrical circle. 在戏剧又有几个新人出现。 •The Soviet Union is dead.苏联已不复存在了。 2.affect和effect
四川建筑职业技术学院 授课教案 affect v.影响,感动,(疾病等)侵袭 .The amount of rain affects the growth of crops 雨量的多少会对谷物产生影响。 All the people in the room were affected to tears 房间里所有的人都感动得流下了眼泪。 His left lung is affected他的左肺受到了感染。 Effect1n影响,应用,效果 This had a great effect upon the future of both mother and son 这件事对于母亲和儿子的未来都产生了很大的影响 The effects of medicine were beneficial to the patient 这药物的作用对病人是有益的 2v实现,产生 I'll effect my purpose; No one shall stop me 我一定要实现自己的目的;谁也阻止不了我。 He effected several important changes他进行了几项重要的改变。 3.act和 action act1n.行为,举止,指某件事 .Its an act of kindness to help the blind cross the road 帮助盲人过马路是一件善事。 2n.行动之际,强调由静到动的那一刻。 The thief was caught in the act of breaking into the house 那个小偷潜入房舍之际当场被捕获。 3ⅴ采取行动,做某事 The girl's life was saved because the doctors acted so promptly 那个女孩的生命由于医生的行动迅速而得以挽救。 action n.“行动,动作,作法”,更强调一个过程。 Actions speak louder than words行动胜于一切。 E,稞文重点点绊解 I. they said that a"decent respect"for the opinion of people everyw here required the american Colonies to tell the world why they are freeing themselves of british rulc( paragraph I,line2)他们将“体面尊重”各地人发的意见,要求宣布独立的 州要让全世界都知道他们为什么把自己从英国的桎梏中解放出来 1. opinion意见,主张,看法;团体的意见,群众的见解,为不可数名词 常朋短而有: In one' s opinion某人的意见是.; political opinion政见; public opinion大众意见,舆论; opinion poll发意调查或测验 require需要; requirement规定,需求,必要条件 常用搭配结构有: require sb. To do sth需求某人做.…; require sth(ofsb.)对某人要 求某事; require +that从句。 .We must fulfill the requirements of the law 我们必须履行法律之规定 The principal requires us to arrive on time 朱瑞娜基础科学系英语教研室 第5页
四 川 建 筑 职 业 技 术 学 院 授 课 教 案 朱瑞娜 基础科学系英语教研室 第 5 页 2005 年 affect v.影响，感动，（疾病等）侵袭 •The amount of rain affectsthe growth of crops. 雨量的多少会对谷物产生影响。 •All the people in the room were affected to tears. 房间里所有的人都感动得流下了眼泪。 •His left lung is affected.他的左肺受到了感染。 Effect 1.n.影响，应用，效果 •This had a great effect upon the future of both mother and son. 这件事对于母亲和儿子的未来都产生了很大的影响。 •The effects of medicine were beneficial to the patient. 这药物的作用对病人是有益的。 2.v.实现，产生 •I’ll effect my purpose; No one shall stop me! 我一定要实现自己的目的；谁也阻止不了我。 •He effected several important changes.他进行了几项重要的改变。 3.act 和action act 1.n. 行为，举止，指某件事 •It’s an act of kindness to help the blind cross the road. 帮助盲人过马路是一件善事。 2.n. 行动之际，强调由静到动的那一刻。 •The thief was caught in the act of breaking into the house. 那个小偷潜入房舍之际当场被捕获。 3.v.采取行动，做某事 •The girl’s life was saved because the doctors acted so promptly. 那个女孩的生命由于医生的行动迅速而得以挽救。 action n. “行动，动作，作法”，更强调一个过程。 •Actionsspeak louder than words.行动胜于一切。 E.课文重点难点详解 1….they said that a “decent respect”for the opinion of people everywhere required the American Colonies to tell the world why they are freeing themselves of British rule.(paragraph 1,line 2)他们将“体面尊重”各地人发的意见，要求宣布独立的 州要让全世界都知道他们为什么把自己从英国的桎梏中解放出来。 1.opinion意见，主张，看法；团体的意见，群众的见解，为不可数名词。 [常用短语] 有：in one’s opinion 某人的意见是……；political opinion政见；public opinion大众意见，舆论；opinion poll发意调查或测验。 2.require需要；requirement规定，需求，必要条件。 常用搭配结构有：require sb. To do sth.需求某人做……;require sth.(of sb.)对某人要 求某事；require+that从句。 •We must fulfill the requirements of the law. 我们必须履行法律之规定。 •The principal requires us to arrive on time