INTERNATIONAL MARKETING 6e Chapter 17 Services Marketing Copyright o 2001 by Harcourt, Inc. All rights reserved, Requests for permissions to make copies of any part of the workshould be mailed to the following address: Permissions Department, Harcourt, Inc, 6277 Sea Harbor Drive, Orlando, Florida 32887-6777
Copyright © 2001 by Harcourt, Inc.. All rights reserved. Requests for permissions to make copies of any part of the work should be mailed to the following address: Permissions Department, Harcourt, Inc., 6277 Sea Harbor Drive, Orlando, Florida 32887-6777. INTERNATIONAL MARKETING 6e Services Marketing Chapter 17
INTERNATIONAL MARKETING 6e Working for a foreign-owned firm The number of Americans working for foreign firms is dramatically increasing, but problems related to work in a foreign firm's culture are many and can be tiresome. Some of the problems are in the areas of strategic planning, consensus building, career advancement, commitment to a firm, patience, documentation and language barriers. Discuss how each of them will affect Americans working in Germany and Japan How are the above concerns related in a reversed situation e if foreigners were working for an American owned firm or institution? Copyright o 2001 by Harcourt, Inc. All rights reserved, Requests for permissions to make copies of any part of the workshould be mailed to the following address: Permissions Department, Harcourt, Inc, 6277 Sea Harbor Drive, Orlando, Florida 32887-6777
Copyright © 2001 by Harcourt, Inc.. All rights reserved. Requests for permissions to make copies of any part of the work should be mailed to the following address: Permissions Department, Harcourt, Inc., 6277 Sea Harbor Drive, Orlando, Florida 32887-6777. INTERNATIONAL MARKETING 6e Working for a foreign-owned firm The number of Americans working for foreign firms is dramatically increasing, but problems related to work in a foreign firm’s culture are many and can be tiresome. Some of the problems are in the areas of strategic planning, consensus building, career advancement, commitment to a firm, patience, documentation and language barriers. Discuss how each of them will affect Americans working in Germany and Japan. How are the above concerns related in a reversed situation, I.e if foreigners were working for an American owned firm or institution?
Differences Between Services and Goods Definitions and distinctions Goods are p hysical objects devices, or things ° Services are deeds, performances, or actions Goods are fixed in form and require physical distribution services are delivered as problem solutions on or off-site Copyright 2001 by Harcourt, Inc. All rights reserved
Copyright © 2001 by Harcourt, Inc. All rights reserved. 17-3 Definitions and distinctions • Goods are physical objects, devices, or things. • Services are deeds, performances, or actions. • Goods are fixed in form and require physical distribution; services are delivered as problem solutions on or off-site. Differences Between Services and Goods
Differences Between Services and Goods Definitions and distinctions The main difference between goods and services is intangibility. Services are generally more intangible, personalized, and perishable Copyright 2001 by Harcourt, Inc. All rights reserved
Copyright © 2001 by Harcourt, Inc. All rights reserved. 17-4 Differences Between Services and Goods Definitions and distinctions • The main difference between goods and services is intangibility. Services are generally more intangible, personalized, and perishable
linkage between services and goods Goods and services complement one another Goods frequently require servicing after their purchase(mostly related to industrial goods) Copyright 2001 by Harcourt, Inc. All rights reserved
Copyright © 2001 by Harcourt, Inc. All rights reserved. 17-5 Linkage between Services and Goods Goods and services complement one another. • Goods frequently require servicing after their purchase (mostly related to industrial goods)