INTERNATIONAL MARKETING 6e Chapter 12 International communications Copyright 2001 by Harcourt, Inc.. All rights reserved. Requests for permissions to make copies of any part of the work should be mailed to the following address: Permissions Department, Harcourt, Inc, 6277 Sea Harbor Drive, Orlando, Florida 32887-6777
Copyright © 2001 by Harcourt, Inc.. All rights reserved. Requests for permissions to make copies of any part of the work should be mailed to the following address: Permissions Department, Harcourt, Inc., 6277 Sea Harbor Drive, Orlando, Florida 32887-6777. INTERNATIONAL MARKETING 6e International Communications Chapter 12
Trusting or Naive A Canadian Employees described their Filipino bosss low-trust approach to management as unbearable and suspicious behavior. The Canadians went on saying that, the Filipino boss was constantly looking over their shoulders, checking their work, attitudes and punctuality. As a result, the employees began slow down work. however their boss understood them as being lazy Discuss the causes for the misunderstanding of both sides and relate the situation to one or two of the theories you have been exposed to in your earlier studies
Trusting or Naive Canadian Employees described their Filipino boss’s low-trust approach to management as unbearable and suspicious behavior. The Canadians went on saying that, the Filipino boss was constantly looking over their shoulders, checking their work, attitudes and punctuality. As a result, the employees began slow down work, however their boss understood them as being lazy. Discuss the causes for the misunderstanding of both sides and relate the situation to one or two of the theories you have been exposed to in your earlier studies
Misperception, miscommunication and Noise Sender's Message R eceIver s Culture Culture Noise Feed back
Misperception, miscommunication and misevaluation Sender’s Culture Receiver's Culture Message Noise (+) Noise (-) Feed back
The Marketing Communication process Sender Message Receiver (Encodes Message Channel (Decodes Message) Message) Noise Feedback Source: Terence A. Shimp, Advertising. Promotion. and SupplementaL Aspects of Integrated Marketing Communications Copyright 2001 by Harcourt, Inc. All rights reserved (Ft Worth, TX The Dryden Press, 2000), 118 12-4
Copyright © 2001 by Harcourt, Inc. All rights reserved. 12-4 Sender (Encodes Message) Message Feedback Message Channel Receiver (Decodes Message) Noise The Marketing Communication Process Source: Terence A. Shimp, Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications (Ft. Worth, TX: The Dryden Press, 2000), 118
Stages of the Negotiation Process The offer assess each parties needs and commitment Informal meetings trust-building among deal makers Strategy formulation review and assess factors to be negotiated Negotiations form, informal, short or long mplementation Copyright 2001 by Harcourt, Inc. All rights reserved
Copyright © 2001 by Harcourt, Inc. All rights reserved. 12-5 Stages of the Negotiation Process: The offer • assess each parties’ needs and commitment Informal meetings • trust-building among deal makers Strategy formulation • review and assess factors to be negotiated Negotiations • form, informal, short or long Implementation