linkage between services and goods Goods and services are marketed in varying packages or combinations to targeted customer groups Customer groups have differing perspectives on the features and provision of services Copyright 2001 by Harcourt, Inc. All rights reserved
Copyright © 2001 by Harcourt, Inc. All rights reserved. 17-6 Linkage between Services and Goods Goods and services are marketed in varying packages or combinations to targeted customer groups Customer groups have differing perspectives on the features and provision of services
Stand-Alone services Services compete with goods and compete with other services(e. g, video rentals) Services are intangible and perishable presenting problems in matching service capacity to variations in demand Copyright 2001 by Harcourt, Inc. All rights reserved
Copyright © 2001 by Harcourt, Inc. All rights reserved. 17-7 Stand-Alone Services Services compete with goods and compete with other services (e.g., video rentals). Services are intangible and perishable, presenting problems in matching service capacity to variations in demand