Unit 3 Corporate strategies ext A Wal-Mart's foreign expansion Source: International business Competing in the Global Marketplace( 8th Edition, 2011) by Charles W. L Hill, Professor of International Business at the school of Business, University of Washington
Unit 3 Corporate strategies Text A Wal-Mart’s foreign expansion Source：International Business: Competing in the Global Marketplace (8th Edition, 2011) by Charles W. L. Hill, Professor of International Business at the School of Business, University of Washington
Definition Corporate strategies The overall scope and direction of corporation and the way in which its various business operations work together(其各部分的 业务运营协同作用) to achieve particular goals. The purpose of the strategies is to gain and defend some forms of competitive advantage (获得并保护某些形式的竞争优势)
Definition Corporate strategies • The overall scope and direction of a corporation and the way in which its various business operations work together (其各部分的 业务运营协同作用) to achieve particular goals. • The purpose of the strategies is to gain and defend some forms of competitive advantage (获得并保护某些形式的竞争优势)
a focused case- Wal-Mart One of its corporate strategies Foreign expansion About the company: Lead-in task p 48 http://corporate.walmart.com/our-stor
A focused case – Wal-Mart • One of its corporate strategies: – Foreign expansion • About the company: Lead-in task p. 48 • http://corporate.walmart.com/our-story
A focused case-Wal-Mart Number of Number of Number of Fiscal year Wal-Mart purpose retail units employees countries that 2018 sales have Wal- Mart stores 11700 2. 3 million 28 S500.3 To create stores worldwide ( e billion in opportunities and commerce revenue bring value to sites in 11 customers and countries) communities around the world Company website An important source of company information
A focused case – Wal-Mart • Company website: – An important source of company information Number of retail units Number of employees Number of countries that have WalMart stores Fiscal year 2018 sales Wal-Mart purpose 11,700 stores 2.3 million worldwide 28 (ecommerce sites in 11 countries) $500.3 billion in revenue To create opportunities and bring value to customers and communities around the world
a focused case- Wal-Mart Foreign expansion: Started in the early 1990s Succeeded in mexico and china Failed in South Korea and Germany Analyse the possible reasons What evidence is needed if you are going to make a case analysis of wal-Mart's foreign expansion
A focused case – Wal-Mart • Foreign expansion: – Started in the early 1990s – Succeeded in Mexico and China – Failed in South Korea and Germany • Analyse the possible reasons • What evidence is needed if you are going to make a case analysis of Wal-Mart’s foreign expansion