Unit5 eBusiness Text b eBusiness case studies
Unit 5 EBusiness Text B EBusiness case studies
Case 1 Travelocity takes E-Business a Long Way Travelocity: an Internet-based American travel company founded in 1996 A Travelocity commercial (Roaming gnome) Please read the case quickly and do task 1 on p.110
Case 1 Travelocity Takes E-Business a Long Way • Travelocity: an Internet-based American travel company, founded in 1996 • A Travelocity commercial (Roaming Gnome) • Please read the case quickly and do Task 1 on p. 110
Case 1 Travelocity takes E-Business a Long Way What steps has travelocity taken to retain its market share and increase revenues and profits? Step 1: Creating an emotional connection with customers(para. 3) Step 2 Guaranteeing customers'rights (para 4-5) Step 3: Redesigning its website(para.6-7) Step 4: Diversifying its business(para. 8)
Case 1 Travelocity Takes E-Business a Long Way What steps has Travelocity taken to retain its market share and increase revenues and profits? • Step 1: Creating an emotional connection with customers (para. 3) • Step 2: Guaranteeing customers’ rights (para. 4-5) • Step 3: Redesigning its website (para.6-7) • Step 4: Diversifying its business (para. 8)
Researching Will theTaobao Effect and the continued growth of online shopping undermine the traditional retailer model in China? Which model provides more competitive pricing? Which model has a wider selection of products? Which model guarantees a better authenticity of products? Which model offers a more convenient shopping process? Which model has a more convenient payment system? Which model ensures a better after-sales service?
Researching Will the “Taobao Effect” and the continued growth of online shopping undermine the traditional retailer model in China? • Which model provides more competitive pricing? • Which model has a wider selection of products? • Which model guarantees a better authenticity of products? • Which model offers a more convenient shopping process? • Which model has a more convenient payment system? • Which model ensures a better after-sales service?
What happens in the U.s Holiday season Brick-and-mortar stores fight online competition Best buy Target Wal-Mart Shoppers are flocking to Brick and mortar Retailers-The Store is StillKing
What happens in the U.S. Holiday season • Brick-and-mortar stores fight online competition – Best Buy – Target – Wal-Mart • Shoppers are Flocking to Brick and Mortar Retailers – The Store is Still ‘King’