Analysis and Opinions(I) Guide to academic writing in business vi
Analysis and Opinions (II) Guide to academic writing in business VI
Making good arguments Four components of a good argument (toulmin's model) Claim(c): the opinion being argued fo Reason(R: the reason that the claim is based on Data(D): the evidence that supports the claim or reason Warrant(W): a general rule of inference that authorizes the step from Reason to Claim 2 Different types of Data From case materials Beyond case materials
Making good arguments Four components of a good argument (Toulmin’s model): • Claim (C): the opinion being argued for • Reason (R): the reason that the claim is based on • Data (D): the evidence that supports the claim or reason • Warrant (W): a general rule of inference that authorizes the step from Reason to Claim. Different types of Data • From case materials • Beyond case materials 2
Types of D (Data, evidence of your argument 1. Facts For example: Within the given case The consumption view of young generation differentiates from that of the previous generation For example, in the case kyle says he is not into buying things, but his dad Henry is proud of the first car he bought.( Facts from the case Learning to play in a share economy
Types of D (Data, evidence of your argument) 1. Facts For example: Within the given case • The consumption view of young generation differentiates from that of the previous generation. For example, in the case Kyle says he is not into buying things, but his Dad Henry is proud of the first car he bought. (Facts from the case Learning to play in a share economy)
Types of D (Data, evidence of your argument 1. Facts For example: Within the given case According to a study of car-sharing customers in the case, they do care about affordability and convenience, but what they value most is access Based on this access is the first-line factor Beacon should consider (Facts from the case Learning to play in a share economy
Types of D (Data, evidence of your argument) 1. Facts For example: Within the given case • According to a study of car-sharing customers in the case, they do care about affordability and convenience, but what they value most is access. Based on this, access is the first-line factor Beacon should consider. (Facts from the case Learning to play in a share economy)
Types of D (Data, evidence of your argument 1. Facts For example: Within the given case Village Car varies from Beacon for the customers owing to distinguishing services corporate culture, and brand positioning For instance Village car has its proper community in which users call themselves"Villagers".In the community they have both fixed social circles and latent contacts. (Facts from the case Learning to play in a share economy)
Types of D (Data, evidence of your argument) 1. Facts For example: Within the given case • VillageCar varies from Beacon for the customers owing to distinguishing services, corporate culture, and brand positioning. For instance, VillageCar has its proper community in which users call themselves “Villagers”. In the community, they have both fixed social circles and latent contacts. (Facts from the case Learning to play in a share economy)