E-commerce 2014 E-commerce 2014 business, technology society business technology. society. Kenneth C Laudon: I Carol Guercio Traver tenth edition ⑩0 Kenneth C laudon Carol Guercio Traver Copyright C 2014 Pearson Education, Inc. Publishing as Prentice Hall
E-commerce 2014 Kenneth C. Laudon Carol Guercio Traver business. technology. society. tenth edition Copyright © 2014 Pearson Education, Inc. Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall
置印验固盒画增铺息还金副恩配 Chapter 9 Online Retail and services Copyright C 2014 Pearson Education, Inc. Publishing as Prentice Hall
Chapter 9 Online Retail and Services Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall
Class discussion Blue Nile Sparkles for Your Cleopatra a Why is selling or buying diamonds over the Internet difficult? a How has blue nile built its supply chain to keep costs low? How has blue Nile reduced consumer anxiety over online diamond purchases? What are some vulnerabilities facing blue nile? a Would you buy a $5, 000 engagement ring at blue Nile? Copyright C 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 9-3
Class Discussion Blue Nile Sparkles for Your Cleopatra ◼ Why is selling (or buying) diamonds over the Internet difficult? ◼ How has Blue Nile built its supply chain to keep costs low? ◼ How has Blue Nile reduced consumer anxiety over online diamond purchases? ◼ What are some vulnerabilities facing Blue Nile? ◼ Would you buy a $5,000 engagement ring at Blue Nile? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 9-3
What s New in Online retail 2013-2014 Mobile commerce nearly doubles Rapid growth in social commerce Online retail still the fastest growing retail channel a Buying online a normal, mainstream experience Selection of goods increases includes luxury goods a Informational shopping for big-ticket items expands Specialty retail sites show rapid growth a Integration of multiple retailing channels Copyright C 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 9-4
What’s New in Online Retail, 2013–2014 ◼ Mobile commerce nearly doubles ◼ Rapid growth in social commerce ◼ Online retail still the fastest growing retail channel ◼ Buying online a normal, mainstream experience ◼ Selection of goods increases, includes luxury goods ◼ Informational shopping for big-ticket items expands ◼ Specialty retail sites show rapid growth ◼ Integration of multiple retailing channels Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 9-4
The Online retail sector Most important theme in online retailing is effort to integrate online and offline operations $16 trillion U.S. economy ■Us, retail market $11.4 trillion 671% of total gross domestic product ( GDP Copyright C 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide g-5
The Online Retail Sector ◼ Most important theme in online retailing is effort to integrate online and offline operations ◼ $16 trillion U.S. economy ◼ U.S. retail market ❖ $11.4 trillion ❖ 71% of total gross domestic product (GDP) Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 9-5