Segmenting organizational markets Organizational segmentation Microsegmentation Microsegmentation Choice Organizational size Decision-making unit structure Industry Decision-making process Geographic location Buy class Purchasing organization Organizational innovativeness
7 Segmenting organizational markets Organizational segmentation Microsegmentation Decision-making process Buy class Purchasing organization Organizational innovativeness Organizational size Industry Geographic location Macrosegmentation Decision-making unit structure Choice
Target marketing strategies Undifferentiated marketing Marketing mix Whole market
9 Target marketing strategies Undifferentiated marketing Marketing mix Whole market