Pringles prints Pring nk jet printe ringler pack http://www.mavromatic.com/archives/000402 O Copy rights reserved, Zou Deqiang 11
11 11 © Copy rights reserved, Zou Deqiang Pringles Prints • Pringle ¾Ink jet printer http://www.mavromatic.com/archives/000402
Forces in the Macro-environment Natural ch forces forces Company O Copy rights reserved, Zou Deqiang
12 12 © Copy rights reserved, Zou Deqiang Forces in the Macro-environment
Demographic Environment Demographics The study of human populations in terms of size density, location, age, gender, race, occupation and other statistics Marketers track changing age and family structures, geographic population shifts, educational characteristics, and population diversity O Copy rights reserved, Zou Deqiang
13 13 © Copy rights reserved, Zou Deqiang Demographic Environment • Demographics: The study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics. ¾ Marketers track changing age and family structures, geographic population shifts, educational characteristics, and population diversity
Demographic Environment The changing age structure of the U.S population is the single most important demographic trend Baby boomers, Generation X, and Generation Y are the key groups O Copy rights reserved, Zou Deqiang
14 14 © Copy rights reserved, Zou Deqiang Demographic Environment • The changing age structure of the U.S. population is the single most important demographic trend. ¾Baby boomers, Generation X, and Generation Y are the key groups
Demographic o U.S. Census Bureau orces womens SEARCHE Demographics Facts for Features The study of human New on the site populations in terms of ple American Fact Finder size, density, location, Jobsacensus age, gender, race, occupation and other Publications statistics Are You in a Survey? Geography Free demographic About the Bu Regional offices information can be Newsroom Doing Business with Us found on the web Related Sites Special Informatiouindo http://www.census.gov SCENSUSBUREAU O Copy rights reserved, Zou Deqiang
15 15 © Copy rights reserved, Zou Deqiang Demographic Forces • Demographics: ¾The study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics. • Free demographic information can be found on the Web. http://www.census.gov