Contemporary Ti Designs 2.1.3 Market Trends The market trend within the jewelry industry is a movement toward custom unique pieces as well as limited production items. This trend is in response to the climate of the industry in the Within a few years, people were running into others who had the same piece of jewelry Th 2 low production and unique, not something that you would see very often 5oo mid-nineties where the jewelry market was flooded with thousands of identical pieces of jew Customers are using similar pieces of jewelry as a way of creating distinction from the common population, a way to stand out. This desire is part of a broader desire to be different Contemporary Ti Design has leveraged this trend by creating unique pieces that are distinct. Market Forecast 1500,000 1,000,000 500.000 2001 2002 2003 2004 2005 Page 3
2.1.3 Market Trends The market trend within the jewelry industry is a movement toward custom, unique pieces as well as limited production items. This trend is in response to the climate of the industry in the mid-nineties where the jewelry market was flooded with thousands of identical pieces of jewelry. Within a few years, people were running into others who had the same piece of jewelry. This element of commonality or "run of the mill-ness" fueled demand for artistic jewelry that was in low production and unique, not something that you would see very often. Customers are using similar pieces of jewelry as a way of creating distinction from the common population, a way to stand out. This desire is part of a broader desire to be different. Contemporary Ti Design has leveraged this trend by creating unique pieces that are distinct. 0 500,000 1,000,000 1,500,000 2,000,000 2,500,000 2001 2002 2003 2004 2005 Retailers (galleries) Individuals Market Forecast Contemporary Ti Designs Page 3
Contemporary Ti Designs 2.1.4 Market Growth The artistic jewelry segment of the larger jewelry industry is growing at a healthy 9%. This growth can be attributed to the value that people place on having distinctive unique pieces of jewelry. Another factor that is supporting the growth is the blending of art and jewelry traditionally jewelry was ornate pieces made out of precious metals. The nice pieces were a symbol of wealth or status. As long as the piece was made out of a precious metal, there was value attributed to the piece just by virtue of what it was made out of, regardless of the creativity of the actual piece. The younger population that recognizes the aesthetic value of art work is now demanding jewelry to have artistic elements. In essence it is art that you wear. These trends are helping the industry grow. 90% 800% 7.00% 00% Page 4
2.1.4 Market Growth The artistic jewelry segment of the larger jewelry industry is growing at a healthy 9%. This growth can be attributed to the value that people place on having distinctive, unique pieces of jewelry. Another factor that is supporting the growth is the blending of art and jewelry. Traditionally jewelry was ornate pieces made out of precious metals. The nice pieces were a symbol of wealth or status. As long as the piece was made out of a precious metal, there was value attributed to the piece just by virtue of what it was made out of, regardless of the creativity of the actual piece. The younger population that recognizes the aesthetic value of art work is now demanding jewelry to have artistic elements. In essence it is art that you wear. These trends are helping the industry grow. 0.00% 1.00% 2.00% 3.00% 4.00% 5.00% 6.00% 7.00% 8.00% 9.00% 0.00% 1.00% 2.00% 3.00% 4.00% 5.00% 6.00% 7.00% 8.00% 9.00% Retailers (galleries) Individuals Target Market Growth Contemporary Ti Designs Page 4