The production concept生产观念(P17 e The production concept holds that consumers will prefer products that are widely available and inexpensive Managers of production-oriented businesses concentrate on achieving high production efficiency, low cost, and mass distribution e It is used in developing countries or when a company wants to expand the market
The production concept 生产观念 (P17) The production concept holds that consumers will prefer products that are widely available and inexpensive. Managers of production-oriented businesses concentrate on achieving high production efficiency, low cost, and mass distribution. It is used in developing countries or when a company wants to expand the market
The product concept产品观念(17) s The product concept holds that consumers will favor those products that offer the most quality, performance, or innovative features managers in product-oriented organizations focus on making superior products and improving them over time
The product concept 产品观念 (17) The product concept holds that consumers will favor those products that offer the most quality, performance, or innovative features. Managers in product-oriented organizations focus on making superior products and improving them over time
The selling concept推销观念(P18) e The selling concept holds that consumers and business, if left alone, will ordinarily not buy enough of the organization' s products. The organization must therefore, undertake an aggressive selling and promotion effort
The selling concept 推销观念 (P18) The selling concept holds that consumers and business, if left alone, will ordinarily not buy enough of the organization’s products. The organization must, therefore, undertake an aggressive selling and promotion effort
The marketing concept营销观念(P1) e The marketing concept holds that the key to achieving its organizational goal consists of the company being more effective than competitions in creating, delivering, and communicating customer value to its chosen target markets e The marketing concept rests on four pillars ● Target market ● Customer needs ● Integrated marketing整合营销 ● Profitability盈利能力
The marketing concept 营销观念(P19) The marketing concept holds that the key to achieving its organizational goal consists of the company being more effective than competitions in creating, delivering, and communicating customer value to its chosen target markets. The marketing concept rests on four pillars: ⚫ Target market ⚫ Customer needs ⚫ Integrated marketing 整合营销 ⚫ Profitability 盈利能力
The societal marketing concept 社会营销观念(P25) The societal marketing concept holds that the organization s task is to determine the needs, wants and interests of target markets and to deliver the desired satisfaction more effectively and efficiently than competitors in a way that preserve or enhances the consumer's and the society's well-being
The societal marketing concept 社会营销观念 (P25) The societal marketing concept holds that the organization’s task is to determine the needs, wants, and interests of target markets and to deliver the desired satisfaction more effectively and efficiently than competitors in a way that preserve or enhances the consumer’s and the society’s well-being