MARKETING MANAGEMENT College of economics Trade, Nau Xiangyang Chang Sep.2004
MARKETING MANAGEMENT College of Economics & Trade, NAU Xiangyang Chang Sep. 2004
Structure of the textbook Part 1 understanding marketing management Part 2 analyzing marketing opportunities Part 3 developing marketing strategies Part 4 making marketing decisions Part 5 managing and delivering marketing programs
Structure of the textbook Part 1 understanding marketing management Part 2 analyzing marketing opportunities Part 3 developing marketing strategies Part 4 making marketing decisions Part 5 managing and delivering marketing programs
PART 1 Understanding marketing management e Marketing in the TWenty-First Century e Building Customer satisfaction, Value, and Retention c Winning Markets: Market-Oriented Strategic Planning
PART 1 Understanding Marketing Management Marketing in the Twenty-First Century Building Customer Satisfaction, Value, and Retention Winning Markets: Market-Oriented Strategic Planning
Ch 1 Marketing in the Twenty-First Century 21世纪的营销 e Marketing Tasks Marketing Concepts and Tools Company Orientations Toward the Marketplace e How Business and Marketing Are Changing
Ch.1 Marketing in the Twenty-First Century 21世纪的营销 Marketing Tasks Marketing Concepts and Tools Company Orientations Toward the Marketplace How Business and Marketing Are Changing
Marketing Tasks市场营销的任务 c The scope of marketing e broadened view of marketing tasks e The decisions marketers make
Marketing Tasks 市场营销的任务 The scope of marketing A broadened view of marketing tasks The decisions marketers make