Price Sensitivity by Market Segment Economic consumers Status-Oriented Consumers Assortment-Oriented Consumers Personalizing Consumers Convenience-Oriented Consumers
• Economic Consumers • Status-Oriented Consumers • Assortment-Oriented Consumers • Personalizing Consumers • Convenience-Oriented Consumers
The Governement Federal State Local
• Federal • State • Local
Federal Regulations Horizontal Price Fixing Federal Trade Commission(FTC) Vertical Price Fixing Consumer Goods Pricing Act Price discrimination Robinson-Patman Act
• Horizontal Price Fixing – Federal Trade Commission (FTC) • Vertical Price Fixing – Consumer Goods Pricing Act • Price Discrimination – Robinson-Patman Act
Supplier vs Retailer Perspective Gray Market Goods Price guarantee
• Supplier vs. Retailer Perspective • Gray Market Goods • Price Guarantee