Finding A good topic China o A real problem, not a toy problem Topic connected to existing research Topic related to products o Significant, yet manageable Solid theoretical work, or Good empirical results Or both
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不清楚怎样做 China 不 重复别人的工作。 做一件产品。 做最热门的题目,无论它有没有研究价值 ( e-Commerce)“电子商务 疋 做前人未作过的工作 “做完这工作,你应是世界之最的专家。” 有相当的风险。 “如果你所有的项目都成功了,那么你就失败了
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Style-Where are good Ideas? China The matrix approach挖洞法 Deph-fit枪扎一条线 Breadth-frst棍扫一大片 o Representation, representation, representation 得奖之道,莫过于此 o Cross-disciplinary o Hammer-and-nails
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