利润导向定价目标 Profit-Oriented Pricing Objectives Profit-Oriented Pricing Objectives 利润最大化 满意利润 目标投资收益 Profit Satisfactory Target Return Maximization Profits on Investment 6
6 利润导向定价目标 Profit-Oriented Pricing Objectives Profit-Oriented Pricing Objectives 利润最大化 Profit Maximization 满意利润 Satisfactory Profits 目标投资收益 Target Return on Investment 1
利润最大化 Profit maximization 制定价格使得总收入尽可能多的 超过相应的总成本 Setting prices so that total revenue is as large as possible relative to total costs 古典经济理论-边际分析-实现困难
7 利润最大化 Profit Maximization 制定价格使得总收入尽可能多的 超过相应的总成本 Setting prices so that total revenue is as large as possible relative to total costs. 1 古典经济理论-边际分析-实现困难
满意利润与目标投资收益 Satisfactory Profits target Return on Investment 制定价格使得短期或长期的 目标利润达到销售额或投资 额的某一百分比(通常为公认 的“far" profits) 方便管理层、股东、公众 等进行公司业绩评价
8 满意利润与目标投资收益 Satisfactory Profits & Target Return on Investment 制定价格使得短期或长期的 目标利润达到销售额或投资 额的某一百分比(通常为公认 的“fair” profits) 1 方便管理层、股东、公众 等进行公司业绩评价
投资收益率 Return on investment. roi 税后净利润除以总资产 Net profit after taxes divided by total assets Net profit after taxes ROlE Total assets
9 投资收益率 Return on Investment, ROI 税后净利润除以总资产 Net profit after taxes divided by total assets Total assets ROI = Net Profit after taxes 1
销售导向定价目标 Sales-Oriented Pricing Objectives Sales-Oriented Pricing Objectives 市场份额 销售额最大化 Market Sales Share Maximization 10
10 销售导向定价目标 Sales-Oriented Pricing Objectives 市场份额 Market Share 销售额最大化 Sales Maximization Sales-Oriented Pricing Objectives 1