holding lantems in hand and setting off firecrackers Thinking questions: 1.What does the termculture'or culture usually mean to you?What is the typical element of Chinese Spring Festival to you? 2.What kind of human behavior may cause misunderstandings in cross-cultural business communication? Lesson4 Class hours:4th week,2 lessons in total Teaching content avoiding cultural misunderstanding First quarter Aspects of culture High-context and low-context culture Second quarte Cases for discussion Cultural differences Cultural dimensions Teaching Cases of advertisement:Pepsi's advertising and marketing essay word"Bring the“乐"home Thinking questions: 1.Why is the concept of 'culture'important and useful?What does" represent in Chinese traditional culture? 2.How is the mainstream American culture different from other traditional cultures,such as eastern cultures? Lesson5 Class hours:5th week,2 lessons in tota Teaching content First quarter Cultural values Models of culture
6 holding lanterns in hand and setting off firecrackers Thinking questions: 1. What does the term ‘culture’ or culture usually mean to you? What is the typical element of Chinese Spring Festival to you? 2. What kind of human behavior may cause misunderstandings in cross-cultural business communication? Lesson 4 Class hours: 4th week, 2 lessons in total Teaching content avoiding cultural misunderstanding First quarter Aspects of culture High-context and low-context culture Second quarter Cases for discussion Cultural differences Cultural dimensions Teaching Cases of advertisement: Pepsi's advertising and marketing essay word "Bring the “乐” home". Thinking questions: 1. Why is the concept of ‘culture’ important and useful? What does “乐” represent in Chinese traditional culture? 2. How is the mainstream American culture different from other traditional cultures, such as eastern cultures? Lesson 5 Class hours: 5th week, 2 lessons in total Teaching content First quarter Cultural values Models of culture
Second quarte Cases for discussion Cultural appropriateness Teaching Cases of advertisement:Kai-Fu Lee's speech mentioned the story of the dismissal of the university "brother"who was mediocre and emphasis on those potential recruits and workers at Apple, Thinking questions: 1.What do you think is the appropriate way we should treat our foreign friends? 2.What differences are there between the Chinese understanding of friendship and the American one?What is the meaning of Justices? Lesson 6 Class hours:6th week,2 lessons in total Teaching content Introduction to the American culture First quarter The basic unit of society:the individual unit or the collective? The relationship between culture and language Second quarter Cases for discussion Language and its cultural influence Teaching Cases of advertisement:Teaching Cases from Video:When the founder of the "New Oriental"school in the domestic movie "Chinese Partner" went to the United States to negotiate,he denied that"Chinese students cheated" and praised the diligence of Chinese students. Thinking questions 1.Do cultural distance and geographical distance coincide? 2.Does contact between different cultures necessarily increase intercultural understanding? 3.How the negotiations in the movie reflects that Chinese attach importance to the sense of collective honor?
7 Second quarter Cases for discussion Cultural appropriateness Teaching Cases of advertisement: Kai-Fu Lee's speech mentioned the story of the dismissal of the university "brother" who was mediocre and emphasis on those potential recruits and workers at Apple, Thinking questions: 1. What do you think is the appropriate way we should treat our foreign friends? 2. What differences are there between the Chinese understanding of friendship and the American one? What is the meaning of Justices? Lesson 6 Class hours: 6th week, 2 lessons in total Teaching content Introduction to the American culture First quarter The basic unit of society: the individual unit or the collective? The relationship between culture and language Second quarter Cases for discussion Language and its cultural influence Teaching Cases of advertisement: Teaching Cases from Video: When the founder of the "New Oriental " school in the domestic movie "Chinese Partner" went to the United States to negotiate, he denied that "Chinese students cheated" and praised the diligence of Chinese students. Thinking questions: 1. Do cultural distance and geographical distance coincide? 2. Does contact between different cultures necessarily increase intercultural understanding? 3. How the negotiations in the movie reflects that Chinese attach importance to the sense of collective honor?