PLAN GEELY D Introduction 3) Geely Strategy Who is Geely Multi-Brand Strategy Key Questions Integration Internationalization Strates 2) Automobile Market Situation R&D Strategy Human ressources education In china 4)Competition 3) Company Overview Key Figures Comparison History SWOT Value chain Porter 5 Forces Business Mod Competitive advantages and Key figures marketing solutions ocation 5) Conclusion
PLAN 2) Automobile Market Situation • WorldWide • In China 3) Company Overview • History • Value Chain • Business Model • Key Figures • Location • Multi-Brand Strategy • Integration • Internationalization Strategy • R&D Strategy • Human Ressources & Education 3) Geely Strategy 4) Competition • Key Figures Comparison • SWOT • Porter 5 Forces • Competitive advantages and marketing solutions 5) Conclusion 1) Introduction • Who is Geely ? • Key Questions
COMPANY OVERVIEW GEELY History 1986 1997 1994 2005 2008 2009 MILESTONES a Creation of entered the Entered the Listed on the Launched Most honored Geely automobile motorcycle Hong Kong multibrand Enterprise in (refrigerators) industry industry Stock Exchange strategy China
COMPANY OVERVIEW 1986 1994 2005 2008 MILESTONES Entered the motorcycle industry Creation of Geely (refrigirators) Listed on the Hong Kong Stock Exchange Launched multibrand strategy 2009 Most Honored Enterprise in China History 1997 Entered the automobile industry