AUTOMOBILE MARKET GEELY Worldwide Annual production of passenger cars by international manufacturers 2012 VOLKSWAGEN M8576964 TOYOTA 8381968 HYUNDAI 6761074 GM 6608567 HONDA M4078376 NISSAN 3830954 FORD M3123340 PSA 2554059 SUZUK 2483721 RENAULT 2302769 B MA 2065216 swage, Toyoya, Hyundai, GM, and Honda are the 523398 5 main manufacturers in terms of production of cars FIAT 50l979 DAIMLER AG 1455650 In 2012, Geely produces around 680 000 car units CHRYSLER 656892 In 20 2 Volvo produces around 230 000 car units
Annual production of passenger cars by international manufacturers VOLKSWAGEN TOYOTA HYUNDAI GM HONDA NISSAN FORD PSA SUZUKI RENAULT B.M.W SAIC FIAT DAIMLER AG CHRYSLER 656 892 1 455 650 1 501 979 1 523 398 2 065 216 2 302 769 2 483 721 2 554 059 3 123 340 3 830 954 4 078 376 6 608 567 6 761 074 8 381 968 8 576 964 AUTOMOBILE MARKET Worldwide 2012 Wolkswagen, Toyoya, Hyundai, GM, and Honda are the 5 main manufacturers in terms of production of cars. In 2012, Geely produces around 680 000 car units In 2012 Volvo produces around 230 000 car units
AUTOMOBILE MARKET GEELY China Car Sales since 2003(Millions) 20 15 The Cars Sales since 10 years has been increasing, especially since 2007 with a higher grow rate, ignoring the economical crisis In 2012. almost 20M cars were sold
Car Sales since 2003 (Millions) 0 5 10 15 20 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 AUTOMOBILE MARKET In China The Cars Sales since 10 years has been increasing, especially since 2007 with a higher grow rate, ignoring the economical crisis. In 2012, almost 20M cars were sold
AUTOMOBILE MARKET GEELY n China Car Sales by Manufacturer in China in Market Share by Manufacturer in 2012 (Millions) China in 2012 GM 84 GelsA Wolkswagen 2,8 Chery%4% Great wal 24% Nissan % oa084 Ford 5% fod圆0627 Great Wall 7% Chery,563 Ge1_049 Nissan olkswagen 0442 Hyundai-Kia GM, Wolkswagen, Hyundai, are the main 3 car manufacturers in China in terms of sales (around 3M cars). Their sales growth rate is increasing on the last GM and Wolkswagen represents half the Chinese market Share, Hyundai, Nissan and year. They are followed by Nissan and Toyota, but their growth rate has been decreasing on the last years Toyota represent a quarter of the Chinese market share
AUTOMOBILE MARKET In China Car Sales by Manufacturer in China in 2012 (Millions) GM Wolkswagen Hyundai-Kia Nissan Toyota Ford Great Wall Chery Geely PSA 0 1 2 3 0,442 0,491 0,563 0,625 0,627 0,84 1,18 1,33 2,81 2,84 PSA 4% Geely Chery4% 5% Great Wall 5% Ford 5% Toyota 7% Nissan 10% Hyundai-Kia 11% Wolkswagen 24% GM 24% Market Share by Manufacturer in China in 2012 GM, Wolkswagen, Hyundai, are the main 3 car manufacturers in China in terms of sales. (around 3M cars). Their sales growth rate is increasing on the last year. They are followed by Nissan and Toyota, but their growth rate has been decreasing on the last years. GM and Wolkswagen represents half the Chinese Market Share, Hyundai, Nissan and Toyota represent a quarter of the Chinese market share
COMPETITION GEELY Porter 5 forces New Entrants Very high barrier for new entrants Suppliers- Competition< Customers Raw material= lo bargain power Engine, transmission High bargain power fit shar Substitutes Eco friendly electricity cars
Suppliers Competition Customers Substitutes New Entrants Very high barrier for new entrants Eco friendly electricity cars Raw material = low bargain power Engine, transmission = High bargain power & profit share COMPETITION Porter 5 Forces
COMPANY OVERVIEW GEELY Segmentation Consumer in china Consumer Abroad ★ Chinese consumer focus on social status the car provides《面子》 Quality, Authenticity Influenced by the trend, and prefer international well known brands Authenticity New middle class young chinese salary better tastes higher, can pay between 100 000-500 In foreign countries, emerging markets consumer 000 thousands RMB who want cheap but quality cars(geely They wants affordable cars, but they want looks like high end cars
Consumer in China Consumer Abroad Chinese consumer focus on social status the car provides « ⾯⼦ » Quality, Authentitcity Influenced by the trend, and prefer international well known brands Authentitcity Show off Design New middle class young chinese salary better, tastes higher, can pay between 100 000 - 500 000 thousands RMB. In foreign countries, emerging markets consumer who want cheap but quality cars (geely) They wants affordable cars, but they want looks like high end cars. COMPANY OVERVIEW Segmentation