上游充通大￥ SHANGHAI JIAO TONG UNIVERSITY Textbook Product Design and Development Karl T.Ulrich and Steven D.Eppinger 5th edition,Irwin McGraw-Hill,2012. 1. Introduction 23 Development Processes and Organizations Product Planning 4 Identifying Customer Needs Product Specifications 6. Concept Generation 7. Concept Selection Concept Testing 9 Product Architecture FIFTH EDITION 0. Industrial Design 11. Product Design Design for Environment 12. Design for Manufacturing and Development 13. Prototyping 14. Robust Design 15. Patents and Intellectual Property Product Development Economics Managing Projects KARL T.ULRICH STEVEN D.EPPINGER
Product Design and Development Karl T. Ulrich and Steven D. Eppinger 5th edition, Irwin McGraw-Hill, 2012. 1. Introduction 2. Development Processes and Organizations 3. Product Planning 4. Identifying Customer Needs 5. Product Specifications 6. Concept Generation 7. Concept Selection 8. Concept Testing 9. Product Architecture 10. Industrial Design 11. Design for Environment 12. Design for Manufacturing 13. Prototyping 14. Robust Design 15. Patents and Intellectual Property 16. Product Development Economics 17. Managing Projects Textbook
上游充通大学 e SHANGHAI JIAO TONG UNIVERSITY Characteristics of Successful Product Development ©Product quality How good? -Customer needs? Robust and reliable? Market share the price Product cost Manufacturing cost? 》Capital equipment 》Tooling Production of products
Characteristics of Successful Product Development Product quality – How good? – Customer needs? – Robust and reliable? » Market share & the price Product cost – Manufacturing cost? »Capital equipment »Tooling »Production of products
上游充通大￥ e SHANGHAI JIAO TONG UNIVERSITY Development time How quickly? Responsive to competitive forces technological developments The firm receives economic returns from R&D Development cost How much to spend? >A significant fraction of the investment required to achieve the profits
Development time – How quickly? »Responsive to competitive forces & technological developments »The firm receives economic returns from R&D Development cost – How much to spend? »A significant fraction of the investment required to achieve the profits
上游充通大￥ SHANGHAI JIAO TONG UNIVERSITY Development capability -A result of the team or firms'experience with a product development project An asset the firm can use to develop products more effectively and economically in the future 及
Development capability – A result of the team or firms’ experience with a product development project – An asset the firm can use to develop products more effectively and economically in the future