1 Reading 3 What is your USP? What is your Unique Selling Proposition? In your customers eyes, what makes you different from all of the competition? What are you offering that no one else does? Is your business just in the inventory or service business? Doing a common thing uncommonly well brings success→ 你的独到之处在哪里? u什?在质空眼中你与过手有何区2你 2 a plan suggested for acceptance a proposal UD
1 Reading 3 What is your USP? What is your Selling ? In your customers’ eyes, what you all of the competition? What are you offering that no one else does? Is your business just in the inventory or service business? “Doing a common thing uncommonly well brings success. 你的独到之处在哪里? 你独特的卖点是什么?在顾客眼中,你与对手有何区别?你能 提供哪些特有的服务?你从事的是商品业务还是服务业务?将平常 的事做得不平凡就会取得成功｡ Unique unique a. being the only one of its kind without an equal or equivalent unparalleled Proposition proposition n. ① a subject for discussion or analysis a statement that consists of a carefully considered opinion or judgment ② a plan suggested for acceptance a proposal. makes different from make different from: make... unusual or unlikely when compared with... L A B P
1 Reading 4 What are your customers thin king e it is the part of the brain The right side of the brain creates that recognizes trends and visual responses the left side of the brain is logical; it calculates and stores visual information. When your image brings the left-brain and the right-brain together, the customer sees your products and/or services as something they need. You have touched all of their senses and responses, so they BUY 你的费者在想什么? 赛邮瞬图努哪e3 对视觉级n(s炒NV9评估你的形象和专业性。如巢你的 形象能使消费者的左脑和右脑同时发挥作用,消费者就会认定 百己需要你的产品和服务。因为你触动了消费者的感知和反应 于是他们就会决定购买。 UD
1 Reading 4 What are your customers thinking? The right side of the brain creates. It is the part of the brain that recognizes and visual responses. The left side of the brain is logical; it calculates and stores visual information. When your image brings the left-brain and the right-brain together, the customer sees your products and/or services as something they need. You have touched all of their senses and responses, so they BUY. 你的消费者在想什么? 人类大脑的右半边掌管着创造能力,这一部分可以识别趋 势和视觉反应｡大脑左半边负责逻辑,计算和储存视觉信息｡它 对视觉细节进行分析,系统地评估你的形象和专业性｡如果你的 形象能使消费者的左脑和右脑同时发挥作用,消费者就会认定 自己需要你的产品和服务｡因为你触动了消费者的感知和反应, 于是他们就会决定购买｡ 此句为强调句,强调的部分是原句的主语the part of the brain｡ trends trend n. ① the general direction in which something tends to move a general tendency or inclination ② current style vogue L A B P