Text A New Words and Expressions Reading Structure Comprehension Translation Vocabulary Grammar Focus Summary Discussion
Text A Reading Comprehension Vocabulary Summary Structure Translation Grammar Focus Discussion New Words and Expressions L A B P
New Words and Expressions a- insight n.洞查力,深刻的了解 logical a.合乎逻辑的,合理的 revealing a.揭露事实的,暴露真相的 calculate v计算;考虑 customer base客户基,客户群 store v贮藏,存储 have a strong understanding of touch v触碰;使感动 充分了解 gender n性别 pattern n样式,格局 race n.种族 impede v妨碍,阻碍 from.ange从..的角度 counter n.柜台 proposition n.主张,建议 fixture n.固定设备 Unique Selling Proposition ye- opener n.使人惊奇的事物 独特销售主张,独特卖点 navigate v.行走;航行 makes different from 使……区别于…… out-(前缀)超出..:胜过
New Words and Expressions insight n. 洞查力，深刻的了解 revealing a. 揭露事实的，暴露真相的 customer base 客户基，客户群 have a strong understanding of 充分了解…… gender n. 性别 race n. 种族 from…angle 从……的角度 proposition n. 主张, 建议 Unique Selling Proposition 独特销售主张，独特卖点 makes … different from… 使……区别于…… logical a. 合乎逻辑的，合理的 calculate v. 计算; 考虑 store v. 贮藏，存储 touch v. 触碰；使感动 pattern n. 样式，格局 impede v. 妨碍，阻碍 counter n. 柜台 fixture n. 固定设备 eye-opener n. 使人惊奇的事物 navigate v. 行走；航行 out- (前缀) 超出……；胜过…… L A B P
1 Reading Read the passage about how to lead the customers and answer the following questions What is essential to lead the customers? (2What is the core of USP? 3 What do you know about the division of work between the two halves of our brain? 2 When does a customer decide to buy your goods? 5What does"traffic patter"refer to? UD
1 Reading 1. What is essential to lead the customers? 2. What is the core of USP? 3. What do you know about the division of work between the two halves of our brain? 4. When does a customer decide to buy your goods? 5. What does “traffic patter” refer to? Read the passage about how to lead the customers and answer the following questions. 1 2 3 4 5 L A B P
1 Reading 14p4 Lead the customers Gaining an Insight into your customers 1. To lead your consumers into the future, you need to first know who they are. To gain and insight into your own specific situation and to re- focus on your main customer, ask yourself the following important and revealing questions. What is the current state of your customer base? Do you have a strong understanding of your customers? Can you describe them by age, gender, sex, race, income level, needs, and concern? If you can, are you developing your marketing to fit their needs and emotions? Is your existing customer base giving you increasing or decreasing sales? Do you need more customers or do you need customers who spend more money? Re-evaluate the needs of your best customers and focus all your marketing efforts around those needs. =y 引导消费者 深还解费者 nsg 况并重系箱 境 en启 示。你的 邮He价论付语e别,种 族收入水Wngs8 ATbN-DeFCelVptoi En iTuri们的ne和情感?现有的客户群 体是提高还是降低了你的销售业绩?你是需要更多的客户,还是需要消费额更高的客户? 重新评估最佳客户的需求,并将所有的销售精力都放在这些需求上
引导消费者 深入了解消费者 如果想不断引导消费者,必须首先知道他们是谁｡如果想深入了解自己的特定境 况并重新聚焦于主力客源,应先问问自己以下这些问题,它们非常重要且对你会有所启 示｡你的客户群体的现状如何?你十分了解客户吗?你能否描述出客户的年龄､性别､种 族､收入水平､需求?如果可以,你的销售是否能适应他们的需求和情感?现有的客户群 体是提高还是降低了你的销售业绩?你是需要更多的客户,还是需要消费额更高的客户? 重新评估最佳客户的需求,并将所有的销售精力都放在这些需求上｡ 1 Reading Lead the Customers Gaining an into Your Customers 1. To lead your consumers into the future, you need to first know who they are. To gain and insight into your own specific situation and to refocus on your main customer, ask yourself the following important and questions. What is the current state of your customer base? Do you have a strong understanding of your customers? Can you describe them by age, gender, sex, race, income level, needs, and concern? If you can, are you developing your marketing to fit their needs and emotions? Is your existing customer base giving you increasing or decreasing sales? Do you need more customers or do you need customers who spend more money? Re-evaluate the needs of your best customers and focus all your marketing efforts around those needs. Insight insight n. ① the capacity to discern the true nature of a situation penetration ② the act or outcome of grasping the inward or hidden nature of things or of perceiving in an intuitive manner revealing revealing a. permitting an elucidating glimpse or a perception of something intimate or concealed L A B P
1 Reading 2 Who is your competition? Business would be so easy if we had no competition If you don't yet know who your competition is, start shopping around. Look at the competition from many different angles, not just those places that are directly competitive. a Honestly evaluating your competition can teach you many lessons about your own business and where you can improve Is your competition doing the same things you are doing? can you do them to benefit your customers even more?- 竞争对手是谁? 在话是动游簿喜能组ea论pe6r 进你的亚务。对手在做与你同样的事吗?你所做的 切能否比对手所做的使客户获益更多? UD
1 Reading 2 Who is your competition? Business would be so easy if we had no competition. If you don’t yet know who your competition is, start shopping around. Look at the competition from many different , not just those places that are directly competitive. Honestly evaluating your competition can teach you many lessons about your own business and where you can improve. Is your competition doing the same things you are doing? Can you do them to benefit your customers even more? 竞争对手是谁﹖ 假如没有竞争对手,做生意就易如反掌｡如果你还不清楚自己的 对手是谁,那就先到其他店铺去看看｡要从不同角度考察对手,而不仅 仅注意那些产生直接竞争的因素｡公平地评估对手,这能使你进一步理 解自己的业务,以改进你的业务｡对手在做与你同样的事吗?你所做的 一切能否比对手所做的使客户获益更多? angles angle n. (from ~) an aspect as of a problem seen from a specific point of view 这句话的主语是动名词短语honestly evaluating your competition 介词about有两个宾语,一个是名词短语your own business,另一个是宾 语从句where you can improve｡ L A B P