Transition fron“Art to a More Structured Approach Implement systems planning and project management techniques Stress systems analysis to define user requirements Develop alternative conceptual systems designs for evaluation and selection before making a major commitment to detailed design technology acquisition, and software development Design all systems components functionally, including technology and controls, for further review, evaluation, and implementation Use the detailed functional design as a blueprint or guide in applying software designing, coding, and testing. Use a coordinated, planned approach to systems implementation Prepare clear, complete, and current documentation Perform a postimplementation review. Design for and perform systems maintenance
Transition from “Art” to a More Structured Approach Implement systems planning and project management techniques. Stress systems analysis to define user requirements. Develop alternative conceptual systems designs for evaluation and selection before making a major commitment to detailed design, technology acquisition, and software development. Design all systems components functionally, including technology and controls, for further review, evaluation, and implementation. Use the detailed functional design as a blueprint or guide in applying software designing, coding, and testing. Use a coordinated, planned approach to systems implementation. Prepare clear, complete, and current documentation. Perform a postimplementation review. Design for and perform systems maintenance
Two Organizational Systems An information link is a value-added chain between two organizations, such as between a dealer and a manufacturer. used after the two organizations have established a relationship An electronic market is a computerized marketplace with several buyers and several sellers. with someone acting as the market intermediary
Two Organizational Systems An information link is a value-added chain between two organizations, such as between a dealer and a manufacturer, used after the two organizations have established a relationship An electronic market is a computerized marketplace with several buyers and several sellers, with someone acting as the market intermediary
Business Integration Guiding vision is put in its place Program management Is given proper support Underlying technical problems are tackled fully and early enough People are given the appropriate help in changing the way they work
Business Integration Guiding vision is put in its place Program management is given proper support Underlying technical problems are tackled fully and early enough People are given the appropriate help in changing the way they work
The Difference Between a Product-Line Approach and a Customer Segmentation Approach to Marketing In the product line approach(technology-driven), products are spawned from the technology to create wants, while in the customer segmentation approach (market-driven), products are assembled to meet predetermined needs of customer segments In the product line approach, the systems development and the delivery function(marketing) are the responsibility of the managers of technology Product marketing by the producers in a popular structure for entrepreneurial products(leading edge technologies) and organizations in early growth In the customer segmentation approach, the delivery function(marketing) is customer-oriented and market-driven (instead of technology-driven). Products are developed to meet well defined needs by employ ing only those technologies that are necessary to do so
The Difference Between a Product-Line Approach and a Customer Segmentation Approach to Marketing In the product line approach (technology-driven), products are spawned from the technology to create wants, while in the customer segmentation approach (market-driven), products are assembled to meet predetermined needs of customer segments. In the product line approach, the systems development and the delivery function (marketing) are the responsibility of the managers of technology. Product marketing by the producers in a popular structure for entrepreneurial products (leading edge technologies) and organizations in early growth. In the customer segmentation approach, the delivery function (marketing) is customer-oriented and market-driven (instead of technology-driven). Products are developed to meet well defined needs by employing only those technologies that are necessary to do so
Five responsibility Areas in the Leadership Role for CIOs Understand the business Establish credibility of the systems department Increase the technological maturity of the firm Create a vision of the future and sell it Implement an information system architecture
Five responsibility Areas in the Leadership Role for CIO’s Understand the business Establish credibility of the systems department Increase the technological maturity of the firm Create a vision of the future and sell it Implement an information system architecture