二活充通大￥ e SHANGHAI JIAO TONG UNIVERSITY External decision:Concepts are turned over to the customer,client,or some other external entity for selection Product champion:An influential member of the product development team chooses a concept based on personal preference. Intuition:The concept is chosen by its feel.Explicit criteria or trade-offs are not used.The concept just seems better. Multivoting Each member of the team votes for several concepts.The concept with the most votes is selected
All Teams Use Some method for choosing a concept External decision: Concepts are turned over to the customer, client, or some other external entity for selection Product champion: An influential member of the product development team chooses a concept based on personal preference. Intuition: The concept is chosen by its feel. Explicit criteria or trade-offs are not used. The concept just seems better. Multivoting : Each member of the team votes for several concepts. The concept with the most votes is selected
上活夫通大事 e SHANGHAI JIAO TONG UNIVERSITY Pros and cons The team lists the strengths and weaknesses of each concept and makes a choice based upon group opinion. Prototype and test The organization builds and tests prototypes of each concept,making a selection based upon test data. Decision matrices The team rates each concept against prespecified selection criteria,which may be weighted
Pros and cons : The team lists the strengths and weaknesses of each concept and makes a choice based upon group opinion. Prototype and test : The organization builds and tests prototypes of each concept, making a selection based upon test data. Decision matrices : The team rates each concept against prespecified selection criteria, which may be weighted. All Teams Use Some method for choosing a concept
上游充通大 SHANGHAI JIAO TONG UNIVERSITY Concept Development Funnel 000 concept generation concept screening concept scoring concept testing
Concept Development Funnel concept generation concept screening concept scoring concept testing
上游充通大 SHANGHAI JIAO TONG UNIVERSITY Structured Method Offers Several Benefits 1 Customer-focused product 2 Competitive design 3 Better product-process coordination 4 Reduced time to product introduction 5 Effective group decision making 6 Documentation of the decision process 及
Structured Method Offers Several Benefits 1 Customer-focused product 2 Competitive design 3 Better product-process coordination 4 Reduced time to product introduction 5 Effective group decision making 6 Documentation of the decision process
上游充通大￥ e SHANGHAI JIAO TONG UNIVERSITY Overview of Methodology We present a two-stage concept selection methodology. The first stage is concept screening and the second stage is concept scoring Both stages,concept screening and concept scoring,follow a six-step process which leads the team through the concept selection activity
Overview of Methodology We present a two-stage concept selection methodology. The first stage is concept screening and the second stage is concept scoring Both stages, concept screening and concept scoring, follow a six-step process which leads the team through the concept selection activity