Brand culture on campus - attitudes towa

Brand cultureoncampus---attitudestowardproductsoffamousbrandsfromundergraduates

Brand culture on campus - attitudes toward products of famous brands from undergraduates

Agenda:How muchyou haveWhat doWhat do youyou buywant to buyculture invadeWhat dowe haveComparing toLenovo

Agenda: How much you have culture invade What do we have What do you want to buy What do you buy Comparing to Lenovo

Data analysis:monthly budget (how much do we have)U.S dollars700600500+Shanghai400+L.A300+French2001000seniorfreshmanjuniorsophomoreyear

Data analysis: monthly budget (how much do we have) 0 100 200 300 400 500 600 700 freshmansophomore junior senior Shanghai L.A French U.S dollars year

Data analysis: how much do we havetransportationfoodentertainmentgrocerytransportationfoodentertainmentgrocery

Data analysis: how much do we have transportation food entertainment grocery transportation food entertainment grocery

Dataanalysis:cosmeticsbrandrecognition(whatdoyouwanttobuy)100%90%80%70%60%Anciens50%westners40%30%20%10%0%westernbrandancien brandsToptenfamousibrandsof2oo9

Data analysis: cosmetics brand recognition (what do you want to buy) 0 % 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% ancien brands western brand Anciens westners Top ten famous brands of 2009