Retail Advertising Objectives Media Print Broadcast Out-of-home
• Objectives • Media – Print – Broadcast – Out-of-home
Types of Advertising Pioneer Message Competitive Message Advertising Content Reminder Message I Institutional Message Final Payment by Retailer I Manner of Payment F Vertical Cooperative Advertising Horizontal
Advertising Content Manner of Payment Pioneer Message Competitive Message Reminder Message Institutional Message Final Payment by Retailer Cooperative Advertising Vertical Horizontal