The benefits of research (dr)-v(d>c(r) u V(dr) is the value of the decision with research u V(d) is the value of decision without research c(r is the cost of research
The Benefits of Research ◼V(dr) - V(d) > C(r) ◼ V(dr) is the value of the decision with research ◼ V(d) is the value of decision without research ◼ C(r) is the cost of research
Determining Research Objectives Going International: EXporting Going International: Importing Market Expansion
Determining Research Objectives ◼ Going International: Exporting ◼ Going International: Importing ◼ Market Expansion
Going International: Exporting Foreign-Market Opportunity Analysis
Going International: Exporting ◼ Foreign-Market Opportunity Analysis
A Foreign -Market Opportunity Analysis looks at Total and per capita GNP, mortality rates, and population data a Individual market data product data market trends and restrictions Governmental restrictions
A Foreign-Market Opportunity Analysis looks at: ◼ Total and per capita GNP, mortality rates, and population data ◼ Individual market data product data, market trends, and restrictions ◼ Governmental restrictions
Going International: Importing Information to know for importing the reliability of a foreign supplier consistency of its product or service quality length of delivery time a government rules and regulations
Going International: Importing ◼ Information to know for importing: ◼ the reliability of a foreign supplier ◼ consistency of its product or service quality ◼ length of delivery time ◼ government rules and regulations