Business Plan Organization (continued) EXecutive summary A condensed version of the complete plan Used by interested parties to quickly assess the business idea and weed out plans Keep it short (one to three pages) Use clear and concise language and action words Create last after plan details are developed Creating a Winning E-Business 16 Second Edition Chapter 3
Creating a Winning E-Business Second Edition, Chapter 3 16 Business Plan Organization (continued) ▪ Executive summary – A condensed version of the complete plan – Used by interested parties to quickly assess the business idea and weed out plans – Keep it short (one to three pages) – Use clear and concise language and action words – Create last after plan details are developed
Executive Summary An overall view of the entire plan Should highlight key points including the idea, the competitive situation the financials and the players May be used to screen plans by bankers and investors Should allow investors to quickly understand and get excited about the unique e-business opportunities being offered Use clear, concise, and convincing language Two pages long for five minutes of reading Creating a Winning E-Business 17 Second Edition Chapter 3
Creating a Winning E-Business Second Edition, Chapter 3 17 Executive Summary ▪ An overall view of the entire plan ▪ Should highlight key points including the idea, the competitive situation, the financials and the “players”. ▪ May be used to screen plans by bankers and investors. ▪ Should allow investors to quickly understand and get excited about the unique e-business opportunities being offered ▪ Use clear, concise, and convincing language ▪ Two pages long for five minutes of reading
Business Plan Organization (continued) WildCountry Treks, biz(wcT) begins online operations in January, 2007 to offe offers wildeness survival training to individuals or groups sponsored by corporations and ren in the first year and be profitable in the second and remaining years. 02002002002010201 Years 1-6 The market for both customized wilderness backpacking tours and wilderness survival flexibility in meeting client needs and providing ongoing client service gives WCT at team and advisory board, an easy-to-use Web site, and a strong plan, wCT is poised to exploit the wildeness backpacking tours and survival Creating a Winning E-Business 18 Second Edition Chapter 3 FIGURE 3-10 Sample Executive Summar
Creating a Winning E-Business Second Edition, Chapter 3 18 Business Plan Organization (continued)
Business Plan Organization (continued) Vision statement A formal statement of a business's hopes and desires Written to quide and inspire employees Mission statement a formal statement that explains a businesss reason for existing Creating a Winning E-Business 19 Second Edition Chapter 3
Creating a Winning E-Business Second Edition, Chapter 3 19 Business Plan Organization (continued) ▪ Vision statement – A formal statement of a business’s hopes and desires – Written to guide and inspire employees ▪ Mission statement – A formal statement that explains a business’s reason for existing
Vision and mission Statements An overall statement of the business's goals and philosophy Define your purpose Know your intended audience Creating a Winning E-Business Second Edition Chapter 3
Creating a Winning E-Business Second Edition, Chapter 3 20 Vision and Mission Statements ▪ An overall statement of the business's goals and philosophy. ▪ Define your purpose ▪ Know your intended audience