Chapter 11Coordinated Product and Supply ChainDesign王长琼物流工程学院武汉理工大学
Chapter 11 Coordinated Product and Supply Chain Design 王长琼 物流工程学院 武汉理工大学
ObjectivesDesignforlogistics(DFL)-design forpackaging andtransportation-standardization andmodularization-delaying differentiation (postponement strategy)NewtrendsinSCM-Masscustomization andSCM11-2
11-2 Objectives Design for logistics (DFL) -design for packaging and transportation -standardization and modularization -delaying differentiation (postponement strategy) New trends in SCM -Mass customization and SCM
Case:HPDeskJetPrinterSupplyChain??LeadtimeUSICMfgSupplierDCEuropePCATFATSupplielDCPrintFarEastSupplierSupplierDCMechanismFig.11-1theVancouversupplychain11-3
11-3 Case: HP DeskJet Printer Supply Chain Fig. 11-1 the Vancouver supply chain US
打印机制芯片元件集成电路动力装置FinishedDeskJet制成品打印电路板电路板元件products温哥华A, AA,用户手册AB, AQ电缆、键区、发动机、塑料打印头驱动板元件AU, AYAK6个月原材料最终产品Fig.11-2 BOM inthe VancouversupplychainIssues:-sevenversions of finishedproduct;-long shipment timeto DCs in Europe & Asia;-DCs had to maintainhigh levels of safety stock-shortages&inventory pilingup inEuropean11-4
11-4 Case: HP DeskJet Printer Supply Chain Fig. 11-2 BOM in the Vancouver supply chain Issues: -seven versions of finished product ; -long shipment time to DCs in Europe & Asia; -DCs had to maintain high levels of safety stock -shortages & inventory piling up in European Finished products A, AA, AB, AQ AU, AY AK
11.1Review:KeyCharacteristics of Supply ChainDemand uncertainty and variability,the bullwhipeffectEconomies of scale in production and transportationLingLead time,in particular due to globalizationTechnology clock-speedOutsourcing?Make?ProductSupply chainstructurestructureProduct&processdesign11-5
11-5 11.1 Review: Key Characteristics of Supply Chain Demand uncertainty and variability, the bullwhip effect Economies of scale in production and transportation Ling Lead time, in particular due to globalization Technology clock-speed Outsourcing? Make? Supply chain structure Product structure Product & process design