上游充通大 SHANGHAI JIAO TONG UNIVERSITY Concept Development:The Front-End Process Mission Development Statement Identify Establish Generate Select Test Set Plan Plan Customer Target Product Product Product Final Downstream Needs Specifications Concepts Concept(s) Concept(s) Specifications Development Perform Economic Analysis Benchmark Competitive Products Build and Test Models and Prototypes Front-end of PD need not be a fuzzy process. Structured methods exist for each process step (see text chapters 4 to 8). This is not strictly sequential--generally a parallel and iterative process
Concept Development: The Front-End Process Front-end of PD need not be a fuzzy process. Structured methods exist for each process step (see text chapters 4 to 8). This is not strictly sequential -- generally a parallel and iterative process. Identify Customer Needs Establish Target Specifications Generate Product Concepts Select Product Concept(s) Set Final Specifications Plan Downstream Development Mission Statement Test Product Concept(s) Development Plan Perform Economic Analysis Benchmark Competitive Products Build and Test Models and Prototypes
上游充通大 SHANGHAI JIAO TONG UNIVERSITY 1.Identifying customer needs Understand customers'needs and effectively communicate with them 2.Establishing target specifications A precise description The translation of customer needs into technical term 3.Concept generation 10-20 concepts 4.Concept selection ·Vithin team ·Several iterations 5.Concept testing ·Vith customers
1. Identifying customer needs • Understand customers’ needs and effectively communicate with them 2. Establishing target specifications • A precise description • The translation of customer needs into technical term 3. Concept generation • 10-20 concepts 4. Concept selection • Within team • Several iterations 5. Concept testing • With customers