Market Overview
Market Overview 6
Online b2C Market in the World Global E-Commerce Sales to Reach $1.2 Trillion This Year Estimated global e-commerce sales and online buyer penetration in 2013 North America Western Europe S Central Eastern $$419.53b $$29147b Europe 12.5%息72.0% 14.0%息72.3% $$48.56b 20.9%息41.6% Latin America Middle east $$4598b Africa 221%330% $27.00b Asia-Pacific 31.0%31.3% $$38875b Worldwide 231%446% $$1,221.29b 17.1%40.4% s E-Commerce Sales 7 Sales Growth g Buyer Penetration
Online B2C Market in the World 7
The growth of E-commerce B2C market 32C Ecommerce sales share Wordwide, by Region Top 5 Countries, Ranked by B2C Ecommerce sales, 20112016 20112013 of total billions 1.6% 27.9% 35.9% 28.0%3.6% s301.69 s343.43 s384.8o 2. China** 30.5% 33.5% 269%3.8% 56.69 34% 5110.04 3times 2.1% 334% 315% 257%3.99% 3. UK 3.5% s10903 2.2% 512476 297% 24.3%3.9% s141.53 3.6% s11278 2.3% s12782 288%234%38% s140.35 5. Germany 2.3% s38.08 39.75 282%226%37% 4700 s5300 Asia-Pacific ■ Western Europe■ Latin America 3.5% North America Eastern Europe Middle East Africa 2011 ■2012 ■201 Note: includes travel, digital downloads and even sed via any digital channel incuding online, mobile and tablet: excludes gambling bay digita/ chan e including online mo tilekansd ambling umbers may not add up to 100% due to rounding ource: eMarketer Jan 2013 businesses that occur over C2C platforms: excludes Hon 8 Source: eMarketer, Jan 2013 50894 wwwemarketer.com 151019 wwe Marketer.c
The growth of E-commerce B2C market 8 3 times
Number of people doing online shopping in China (per10000),2012 30000 50% 42.9% 5% 25000 37.8% 40 35.1% 24202 19395 35% 20000 2819 24.5% 24.8%6 16051 30% 15000 22.19 25% 10800 10000 7400 15% 4641 5000 3357 10% 5% 2006.122007.122008.122009.122010.122011.12201212
Number of people doing online shopping in China (per 10,000), 2012 9
Trade volume of e-commerce in China ( per RMB10,000),2012 14000 12594 140% 12000 1229% 120% T0.1% 17:0%109.2% 10000 100% 7566 8000 80% 6000 64.0% 5231 665% 0%6 4000 44.6% 2500 40% 1208 542 20% 258 0% 2006 2007 2008 2009 2010 2011 2012
Trade volume of e-commerce in China (per RMB 10,000), 2012 10