Value-Oriented Strategies Expected Retail Strategy Augmented Retail Strategy Potential Retail Strategy
• Expected Retail Strategy • Augmented Retail Strategy • Potential Retail Strategy
Value-Oriented Strategy Pitfalls Planning value with Only A Price Perspective Providing Value-Enhancing Services Customers Don't Want or Now Willing to Pay Competing in the Wrong Value/Price Segment Believing Augmented Elements Alone Create Value Paying Lip Service to Customer Service
• Planning Value with Only A Price Perspective • Providing Value-Enhancing Services Customers Don’t Want or Now Willing to Pay • Competing in the Wrong Value/Price Segment • Believing Augmented Elements Alone Create Value • Paying Lip Service to Customer Service
Customer Relationships Customer Base Core Customers
• Customer Base • Core Customers
Customer Service Expected Augmented Improvement Employee Empowerment
• Expected • Augmented • Improvement –Employee Empowerment
Customer Service Strategy Range Level Choice Price Measurement Retention
• Range • Level • Choice • Price • Measurement • Retention