Classification of Sports participants Unorganized Sports Participants Organized Sports Participants 夤 Amateur Youth recreational instructional Youth recreational elite Schools Intercollegiate Professional N Minor/Secondary Major 文
Classification of Sports Participants • Unorganized Sports Participants • Organized Sports Participants Amateur Youth Recreational Instructional Youth Recreational Elite Schools Intercollegiate Professional Minor/Secondary Major
The Sports Product 夤 Sports Product-A good, a service or any combination of the two that is designed to provide benefits to a sports spectator participant or sponsor 文
The Sports Product • Sports Product - A good, a service or any combination of the two that is designed to provide benefits to a sports spectator, participant or sponsor
Types of Sports Products Sporting events Athletes Arenas/Stadia Sporting goods $60.2 billion industry comprised of four segments(equipment transportation, apparel, and footwear) Collectibles and memorabilia Sports training Fitness and health Services Sports Camps and Instruction Sports Information Newspapers Internet Magazines. Radio etc 文
Types of Sports Products • Sporting Events – Athletes – Arenas/Stadia • Sporting Goods – $60.2 billion industry comprised of four segments (equipment, transportation, apparel, and footwear) – Collectibles and Memorabilia • Sports Training – Fitness and Health Services – Sports Camps and Instruction • Sports Information – Newspapers, Internet, Magazines, Radio, etc
The Sports marketing Exchange Process 夤 Something of value Exchange Exchange Players Players Something of value 文
The Sports Marketing Exchange Process Something of Value Something of Value Exchange Players Exchange Players
Overview of the contingency framework for Strategic Sports Marketing Foundation of any sports organization is to 夤 design and maintain a sound, yet flexible strategic framework Strategic framework that is suited to the sports industry is the contingency framework. Why Flexible and adaptable to changes in the marketing environment 文
Overview of the Contingency Framework for Strategic Sports Marketing • Foundation of any sports organization is to design and maintain a sound, yet flexible strategic framework • Strategic framework that is suited to the sports industry is the contingency framework. Why? • Flexible and adaptable to changes in the marketing environment