农急大等 第9章态度、情绪和工作 上海充通大 SHANGHAI JIAO TONG UNIVERSITY
1 第9章 态度、情绪和工作
上海通大￥ SHANGHAI JIAO TONG UNIVERSITY Page.2 关于态度的一个实验 ·你愿意购买这样一把剃须刀吗？
Page .2 ▪ 你愿意购买这样一把剃须刀吗？ 关于态度的一个实验
上海疚通大￥ SHANGHAI JIAO TONG UNIVERSITY 高卷入 ·您可以选择特定品牌的一次性剃须刀作为免费礼物。在广 告页面上，您会看到剃须刀产品及其广告很快将在该国东部 进行测试销售，包括他们自己的城市。 You would be allowed to choose a particular brand of disposable razor as a free gift.On advertisement page,you read that the shaver product and its advertisement would soon be test- marketed in East of the country,including their own city
▪ 您可以选择特定品牌的一次性剃须刀作为免费礼物。 在广 告页面上，您会看到剃须刀产品及其广告很快将在该国东部 进行测试销售，包括他们自己的城市。 ▪ You would be allowed to choose a particular brand of disposable razor as a free gift. On advertisement page, you read that the shaver product and its advertisement would soon be test- marketed in East of the country, including their own city. 高卷入
上海通大￥ SHANGHAI JIAO TONG UNIVERSITY 低卷入 ·你将被允许选择一个特定品牌的牙膏作为免费礼物。在广 告页面上，您会看到剃须刀产品及其广告很快将在该国北部 进行测试销售。 You would be allowed to choose a particular brand of toothpaste as a free gift.On advertisement page,you read that the shaver product and its advertisement would soon be test-marketed in North of the country
▪ 你将被允许选择一个特定品牌的牙膏作为免费礼物。 在广 告页面上，您会看到剃须刀产品及其广告很快将在该国北部 进行测试销售。 ▪ You would be allowed to choose a particular brand of toothpaste as a free gift. On advertisement page, you read that the shaver product and its advertisement would soon be test-marketed in North of the country. 低卷入
上海通大￥ SHANGHAI JIAO TONG UNIVERSITY Argument quality (Strong) Conditionl:the razor was characterized as"scientifically designed' New advanced honing method creates unsurpassed sharpness .Special chemically formulated coating eliminates nicks and cuts and prevents rusting Handle is tapered and ribbed to prevent slipping In direct comparison tests,the Edge blade gave twice as many close shaves as its nearest competitor Unique angle placement of the blade provides the smoothest shave possible
▪ Condition1: the razor was characterized as “scientifically designed” ▪ New advanced honing method creates unsurpassed sharpness ▪ Special chemically formulated coating eliminates nicks and cuts and prevents rusting ▪ Handle is tapered and ribbed to prevent slipping ▪ In direct comparison tests, the Edge blade gave twice as many close shaves as its nearest competitor ▪ Unique angle placement of the blade provides the smoothest shave possible Argument quality (Strong)