Sports Marketi A Strategic perspective Matthew D. shank Professor of Marketing and Chair Department of management and Marketing northern Kentucky university

Planning Procedures and opportunity Analysis Overall Direction and goals Top-Down Plans Bottom-Up Plans Enactment Sales Opportunity Grid

Key Elements of Advertising Paid Form Nonpersonal Presentation Out-of-store Mass Media Identified Sponsor

To Show Examine The concept of Retail Image To Describe How A Retail Store Image Is Related To Describe Ways of Encouraging Customers To Spend More Time Shopping To Consider Impact of Community Relations

Obiective To Describe the Role of Pricing To Examine the Impact of Internal and external forces on Pricing To Present A Retail Pricing Framework

To Describe Major Aspects of Financial Merchandise Planning and Management To Explain the cost and retail methods of Accounting To Examine alternative methods of Inventory Control To Integrate Dollar and Unit Merchandising Control Concepts

Obiective To Describe Steps In Implementing Merchandise plans To Examine the prominent roles of Logistics and Inventory Management in Implementing merchandise Plans

Advantages of Merchandising Oriented Philosophy Smooth chain of command Expertise Responsibility and Authority Clear Buyer Involved with Display Reduced costs Buyer Closer to Consumers

Operating A Retail Business perations Blueprint Store format Size Space Allocation Personnel utilization Store Maintenance Energy Management Renovations ntory Management

Profit Planning Profit Loss (Income Statement) Net Sales Cost of Goods Sold (COGS) Gross Profit (Margin) Operating Expenses Net Profit Before Taxes