In this part, you'll Learn about the“4Ps”and“4Cs”of marketing. Look at some familiar products and how they are marketed Promote a product with what you learned about marketing

To present and practice English as it is used both in the explanation of modern machines and the processes they carry out. It also covers describing the operations needed to get machines to work and to show others how to undertake certain business operations Back

Be aware of what is selling and buying Be aware of the sales process Know how to negotiate on the phone Know how to negotiate an international deal

Warming up 9.1 Did you have a good journey? 9.2 Hotels and accommodation 9.3 Organizing a conference Sum-up

Objectives When the learners finish learning this unit, they should be able to: ask for and give information make and answer enquiries make and accept offers place, acknowledge and fill orders

Warming up There are many occasions when people have to deal with money and talk about money. We know that a company always has its own Accounts department to deal with monetary problems. They pay their suppliers and receive money from buyers by invoice, letter of credit or other forms. Sometimes they need to chase money, and sometimes they owe money to other companies

Objectives When finishing learning this unit, you should be able to: Deal with some kinds of problems encountered in business. Complain and apologize by letter, fax or e--mail

Objectives When the learners finish learning this unit, they should be able to Show someone physically around the office or premises Describe how the business is organized or structured Describe to outsiders or friends what their company actually does

Objectives This unit deals with communication skills in business world, including skills of greeting, asking questions, and skills about how to build up good relationship

Objectives This unit deals with basic telephoning skills and also receiving and noting down messages. Students are given a chance to discuss and develop their telephone techniques and practice making different kinds of business calls. The functions of requesting, offering help and asking permission are also introduced and practiced in this unit